Europe Text Analytics Market by Type (Solution, Service), by Vertical (BFSI, Consumer Packaged Goods, Healthcare & Pharma, Retail & Hospitality), by Geography (U.K., Germany, France) - Analysis and Forecast to 2019

The European text analytics market is estimated to grow at a CAGR of 18.3% during the forecast period of 2014 to 2019. The market was valued at $533.6 million in 2014. The advancements in technology; growing social media analysis for brand building; and the growing need of organizations to analyze the sentiments and preferences of customers, among others, are the key factors driving the adoption of text analytics solutions in Europe. Moreover, organizations also aim at gaining a competitive advantage over competitors in the market by using the various text analytics solutions. Furthermore, the huge data available with enterprises can be efficiently used through text analytics to get valuable insights about consumer behavior, which would thereby assist in effective decision making. However, the word ambiguity which makes it difficult to understand the exact meaning of a particular word when used in different sentences makes text analytics solutions quite time-consuming. This may restrain the growth of the European text analytics market in the coming years.

Most of the organizations operational in this region are considered to be tech savvy and innovative. Hence, the markets in the U.K. and Germany have become highly attractive for companies engaged in the development and marketing of text analytics solutions. Organizations are adopting text analytics solutions in order to gain insights from the data spread over the Web; to determine the impacts of existing strategies of the companies; to analyze the factors impacting the brand image.

The report provides a detailed description of the competitive landscape of the European text analytics market, along with the profiles and development strategies of the key players in the market. Microsoft Corporation, IBM, Oracle Corporation, SAS, and SAP are the top players in the European text analytics market, as of 2014. These companies have adopted innovation, new product launches, and joint ventures as their key strategies to boost their growth in the European market.

Scope of the Report

This research report categorizes the Europe Text Analytics market into the following segments and sub segments:

1. Europe Text Analytics Market, By Application
   1. Enterprise
   2. Web-based and Software
   3. Data Analysis
   4. Search-based
   5. Others

1. Europe Text Analytics Market, By Vertical
   1. Banking, Financial Services, and Insurance (BFSI)
   2. Consumer Packaged Goods
   3. Healthcare and Pharma
   4. High Tech
   5. Manufacturing
   6. Retail and Hospitality
   7. Telecommunications
   8. Others

1. Europe Text Analytics Market, By Geography  
   1. U.K.
   2. Germany
   3. France
   4. Others

Table of Contents

1 Introduction (Page No. - 10)
    1.1 Objectives of the Study
    1.2 Market Segmentation & Coverage
    1.3 Stakeholders

2 Research Methodology (Page No. - 12)
    2.1 Integrated Ecosystem of Text Analytics Market
    2.2 Arriving at the Text Analytics Market Size
           2.2.1 Bottom-Up Approach
           2.2.2 Demand Side Approach
           2.2.3 Macroindicator-Based Approach
    2.3 Assumptions

3 Executive Summary (Page No. - 19)

4 Market Overview (Page No. - 21)
    4.1 Introduction
    4.2 Europe Text Analytics Market Growth Analysis: Comparison With Analytics Market
    4.3 Market Drivers and Inhibitors
    4.4 Key Market Dynamics
    4.5 Demand Side Analysis

5 Text Analytics Market, By Vertical (Page No. - 27)
    5.1 Introduction
    5.2 Demand Side Analysis
    5.3 Europe Text Analytics Market in Retail & Hospitality, By Geography
    5.4 Europe Text Analytics Market in Bfsi, By Country
    5.5 Europe Text Analytics Market in Consumer Packaged Goods, By Country
    5.6 Europe Text Analytics Market in Healthcare and Pharma, By Country
    5.7 Europe Text Analytics Market in Telecommunications, By Country
    5.8 Europe Text Analytics Market in High Tech, By Country
    5.9 Europe Text Analytics Market in Manufacturing, By Country

6 Europe Text Analytics Market, By Type (Page No. - 41)
    6.1 Introduction
    6.2 Europe Text Analytics Market, Type Comparison With Analytics Market
    6.3 Europe Text Analytics Solution Market, By Geography
    6.4 Europe Text Analytics Service Market, By Geography

7 Europe Text Analytics Market, By Geography (Page No. - 46)
    7.1 Introduction
    7.2 U.K. Text Analytics Market
           7.2.1 U.K. Text Analytics Market, By Vertical
           7.2.2 U.K. Text Analytics Market, By Vertical
           7.2.3 U.K. Text Analytics Market, By Type
    7.3 Germany Text Analytics Market
           7.3.1 Germany Text Analytics Market, By Vertical
           7.3.2 Germany Text Analytics Market, By Vertical
           7.3.3 Germany Text Analytics Market, By Type
    7.4 France Text Analytics Market
           7.4.1 France Text Analytics Market, By Vertical
           7.4.2 France Text Analytics Market, By Vertical
           7.4.3 France Text Analytics Market, By Type

8 Europe Text Analytics Market: Competitive Landscape (Page No. - 57)
    8.1 Company Presence in Text Analytics Market, By Type
    8.2 Mergers & Acquisitions
    8.3 Expansions
    8.4 Investments
    8.5 Joint Ventures

9 Europe Text Analytics Market, By Company (Page No. - 60)
(Overview, Financials, Products & Services, Strategy, and Developments)*
    9.1 Microsoft
    9.2 IBM
    9.3 Oracle
    9.4 SAP
    9.5 SAS
*Details On Overview, Financials, Product & Services, Strategy, and Developments Might Not Be Captured in Case of Unlisted Company

10 Appendix (Page No. - 75)
     10.1 Customization Options
             10.1.1 Text Analytics Market Types Matrix
             10.1.2 Text Analytics Market Competitive Benchmarking
             10.1.3 Text Analytics Market Vendor Landscaping
             10.1.4 Text Analytics Market Data Tracker
             10.1.5 Text Analytics Market Emerging Vendor Landscape
             10.1.6 Text Analytics Market Channel Analysis
     10.2 Introducing RT: Real Time Market Intelligence
             10.2.1 RT Snapshots

List of Tables (42 Tables)

Table 1 Europe: Text Analytics Vertical,Market Size, 2014 (USD MN)
Table 2 Europe Text Analytics Market: Macroindicators, By Geography, 2014 (USD MN)
Table 3 Europe Text Analytics Market: Comparison With Parent Market, 2013–2019 (USD MN)
Table 4 Europe Text Analytics Market: Drivers and Inhibitors
Table 5 Europe Text Analytics Market, By Vertical, 2013-2019 (USD MN)
Table 6 Europe Text Analytics Market, By Type, 2013-2019 (USD MN)
Table 7 Europe Text Analytics Market: Comparison With Ict Expenditure in Verticals, 2013-2019 (USD MN)
Table 8 Europe Text Analytics Market, By Application, 2013-2019 (USD MN)
Table 9 Europe Text Analytics in Retail & Hospitality, By Country, 2013-2019 (USD MN)
Table 10 Europe Text Analytics Market in Bfsi, By Country, 2013-2019 (USD MN)
Table 11 Europe Text Analytics Market in Consumer Packaged Goods, By Country, 2013-2019 (USD MN)
Table 12 Europe Text Analytics Market in Healthcare and Pharma, By Country, 2013-2019 (USD MN)
Table 13 Europe Text Analytics Market in Telecommunications, By Country, 2013-2019 (USD MN)
Table 14 Europe Text Analytics Market in High Tech, By Country, 2013-2019 (USD MN)
Table 15 Europe Text Analytics Market in Manufacturing, By Country, 2013-2019 (USD MN)
Table 16 Europe Text Analytics Market, By Type, 2013 - 2019 (USD MN)
Table 17 Europe Text Analytics Market: Type Comparison With Parent Market, 2013–2019 (USD MN)
Table 18 Europe Text Analytics Solution Market, By Geography, 2013–2019 (USD MN)
Table 19 Europe Text Analytics Service Market, By Geography, 2014 - 2019 (USD MN)
Table 20 Europe Text Analytics Market, By Geography, 2013-2019 (USD MN)
Table 21 U.K. Text Analytics Market, By Vertical, 2013-2019 (USD MN)
Table 22 U.K. Text Analytics Market, By Type, 2013-2019 (USD MN)
Table 23 Germany Text Analytics Market, By Vertical, 2013-2019 (USD MN)
Table 24 Germany Text Analytics Market, By Type, 2013-2019 (USD MN)
Table 25 France Text Analytics Market, By Vertical, 2013-2019 (USD MN)
Table 26 France Text Analytics Market, By Type, 2013-2019 (USD MN)
Table 27 Europe Text Analytics Market: Mergers & Acquisitions
Table 28 Europe Text Analytics Market: Expansions
Table 29 Europe Text Analytics Market: Investments
Table 30 Europe Text Analytics Market: Joint Ventures
Table 31 Microsoft: Key Financials, 2009-2013 (USD MN)
Table 32 Geographic Revenue Mix, 2010-2014 (USD MN)
Table 33 Business Revenue Mix 2010-2014 (USD MN)
Table 34 IBM Corporation: Key Financials, 2009-2013 (USD MN)
Table 35 Geographic Revenue Mix, 2010-2014 (USD MN)
Table 36 Business Revenue Mix 2010-2014 (USD MN)
Table 37 Oracle Corporation: Key Financials, 2009-2013 (USD MN)
Table 38 Geographic Revenue Mix, 2009-2014 (USD MN)
Table 39 Business Revenue Mix 2009-2014
Table 40 SAP: Key Financials, 2009-2013 (USD MN)
Table 41 Geographic Revenue Mix, 2010-2014 (USD MN)
Table 42 Business Revenue Mix, 2010-2014 (USD MN)

List of Figures (41 Figures)

Figure 1 Global Text Analytics Market: Segmentation & Coverage
Figure 2 Text Analytics Market: Integrated Ecosystem
Figure 3 Research Methodology
Figure 4 Bottom-Up Approach
Figure 5 Demand Side Approach
Figure 6 Macroindicator-Based Approach
Figure 7 Europe Text Analytics Market: Snapshot
Figure 8 Europe Text Analytics Market, By Vertical, 2014 vs 2019
Figure 9 Europe Text Analytics Types Market, By Geography, 2014 (USD MN)
Figure 10 Europe Text Analytics Market: Comparison With Ict Expenditure in Verticals, 2013-2019 (USD MN)
Figure 11 Text Analytics: Application Market Scenario
Figure 12 Europe Text Analytics Market, By Application, 2014-2019 (USD MN)
Figure 13 Europe Text Analytics Market in Retail & Hospitality, By Geography, 2013-2019 (USD MN)
Figure 14 Europe Text Analytics Market in Bfsi, By Country, 2013-2019 (USD MN)
Figure 15 Europe Text Analytics Market in Consumer Packaged Goods, By Country, 2013-2019 (USD MN)
Figure 16 Europe Text Analytics Market in Healthcare and Pharma, By Country, 2013-2019 (USD MN)
Figure 17 Europe Text Analytics Market in Telecommunications, By Country, 2013-2019 (USD MN)
Figure 18 Europe Text Analytics Market in High Tech, By Country, 2013-2019 (USD MN)
Figure 19 Europe Text Analytics Market in Manufacturing, By Country, 2013-2019 (USD MN)
Figure 20 Europe Text Analytics Market, By Type, 2014 - 2019 (USD MN)
Figure 21 Europe Text Analytics Market: Type Comparison With Analytics Market, 2013–2019 (USD MN)
Figure 22 Europe Text Analytics Solution Market, By Geography, 2013–2019 (USD MN)
Figure 23 Europe Text Analytics Service Market, By Geography, 2013 - 2019 (USD MN)
Figure 24 Europe Text Analytics Market: Growth Analysis, By Geography, 2014-2019 (USD MN)
Figure 25 U.K. Text Analytics Market Overview, 2014 & 2019 (%)
Figure 26 U.K. Text Analytics Market, By Vertical, 2013-2019 (USD MN)
Figure 27 U.K. Text Analytics Market: Vertical Snapshot
Figure 28 U.K. Text Analytics Market, By Type, 2013-2019 (USD MN)
Figure 29 Germany Text Analytics Market Overview, 2014 & 2019 (%)
Figure 30 Germany Text Analytics Market, By Vertical, 2013-2019 (USD MN)
Figure 31 Germany Text Analytics Market: Vertical Snapshot
Figure 32 Germany Text Analytics Market, By Type, 2013-2019 (USD MN)
Figure 33 France Text Analytics Market Overview, 2014 & 2019 (%)
Figure 34 France Text Analytics Market, By Vertical, 2013-2019 (USD MN)
Figure 35 France Text Analytics Market: Vertical Snapshot
Figure 36 France Text Analytics Market, By Type, 2013-2019 (USD MN)
Figure 37 Text Analytics: Company Product Coverage, By Type
Figure 38 Microsoft Corporation Revenue Mix, 2014 (%)
Figure 39 IBM Corporation Revenue Mix, 2014 (%)
Figure 40 Oracle Corporation Revenue Mix, 2013-2014 (%)
Figure 41 SAP: Revenue Mix, 2013 (%)

The European text analytics market is expected to grow from $533.6 million in 2014 to $1,223.9 million by 2019, at a CAGR of 18.3% during the period under consideration.

The European text analytics market has been segmented and forecast on the basis of applications such as data analysis, enterprise, search-based, and web-based and software, among others. Among these applications, the search-based application segment held the largest share of the European market and is expected to grow at a CAGR 19.3% from 2014 to 2019. This is due to the increased demand for search enhancing in enterprises of the region. For example, the OpenText Semantic Navigation uses OpenText Content Analytics technology to index web pages and social media content for navigation via semantic facets. The growing applications of solutions such as predictive analytics and social media analytics are expected to drive the growth of the text analytics market in Europe.

The market has been further segmented and forecast on the basis of verticals, such as BFSI, consumer packaged goods, healthcare and pharma, high tech, manufacturing, retail and hospitality, and telecommunications, among others. The retail and hospitality vertical is expected to witness highest growth among the verticals, mainly owing to factors such as rapid adoption of mobile technology, extensive use of social media, and the presence of a large number of tech savvy and innovative organizations. The retail and hospitality segment is expected to grow at the fastest CAGR of 19.8% during the forecast period of 2014 to 2019.

The U.K., Germany, and France are the key countries that have been considered for the market analysis. In 2014, the European text analytics market was dominated by the U.K. segment with a share of 27%.  The German segment is projected to grow at the fastest CAGR of 22.1% during the given forecast period.

New product launches and product approvals are the key strategies adopted by the major players to strengthen their positions in the European text analytics market. Moreover, strategies such as partnerships, agreements, collaborations, joint ventures, and acquisitions were also adopted by a significant number of market players to strengthen their product portfolios and to expand their geographic presence. Microsoft Corporation, IBM, SAS, SAP, and Oracle Corporation are among the top players in the European text analytics market.