Latin America Cloud Analytics Market by Solution (Hosted Data Warehouse Solutions, Cloud BI Tools, Enterprise Information Management, Enterprise Performance Management, Governance, Risk Management & Compliance), by Verticals, by Geography – Analysis and Forecast to 2019

The Latin America Cloud Analytics market is estimated to grow at a CAGR of 31.5% during the forecast period of 2014-2019. Technological advancements, growing social media analysis for brand building, and the quest of having competitive advantage are some of the key factors that are fueling the growth of Latin America cloud analytics market. In addition, the huge data is available with the enterprises can be efficiently used through cloud analytics to get valuable insights about consumer behavior, which is also leading to the increasing adoption of this technology.

Most of the organizations operating in this region are considered to be technically advanced and innovative and are looking forward to grow in this lucrative regional market with high growth potential.

In 2014, IBM Corporation (U.S.) held the leading position in the Latin America cloud analytics market. In February 2014, IBM acquired Cross Ideas (Italy) and Lighthouse Security Group (U.S.) for an undisclosed amount in a bid to strengthen its position in the cloud analytics market. It also acquired Cloudant, Inc. to develop its product portfolio in big data and analytics, cloud computing, and mobile offerings. IBM launched an analytics SPSS modeler 16.0 offering broader analytics scope with added capabilities for improved performance of predictive models. In addition to IBM, SAS Inc., SAP Software, and Oracle are also active in the Latin America cloud analytics market.

Scope of the Report

This research report categorizes the Latin America cloud analytics market into the following segments and sub segments:

By Vertical

• Banking, Financial Services, and Insurance
• Consumer Goods & Retail
• Telecommunications
• Government
• Business & Consulting Services
• Manufacturing

By Solution

• Cloud BI tools
• Hosted Data Warehouse Solutions
• Enterprise Performance Management
• Enterprise Information Management
• Governance, Risk and Compliance

By Geography  

• Brazil
• Argentina
• Colombia

TABLE OF CONTENTS

1              INTRODUCTION               

1.1          OBJECTIVES OF THE STUDY         

1.2          MARKET SEGMENTATION AND COVERAGE         

1.3          STAKEHOLDERS 11

2              RESEARCH METHODOLOGY        

2.1          INTEGRATED ECOSYSTEM OF CLOUD ANALYTICS MARKET            

2.2          ARRIVING AT THE LATIN AMERICAN CLOUD ANALYTICS MARKET SIZE    

2.2.1      TOP-DOWN APPROACH               

2.2.2      BOTTOM-UP APPROACH             

2.2.3      DEMAND SIDE APPROACH          

2.2.4      MACRO INDICATOR-BASED APPROACH

2.3          ASSUMPTIONS

3              EXECUTIVE SUMMARY 

4              MARKET OVERVIEW      

4.1          INTRODUCTION               

4.2          CLOUD ANALYTICS MARKET: COMPARISON WITH PARENT MARKET        

4.3          MARKET DRIVERS AND INHIBITORS        

4.4          KEY MARKET DYNAMICS              

4.5          DEMAND SIDE ANALYSIS

5              CLOUD ANALYTICS MARKET, BY SOLUTION         

5.1          INTRODUCTION               

5.2          DEMAND SIDE ANALYSIS             

5.3          LATIN AMERICA CLOUD ANALYTIC MARKET IN HOSTED DATA WAREHOUSE SOLUTIONS, BY GEOGRAPHY               

5.4          LATIN AMERICA CLOUD ANALYTIC MARKET IN GOVERNANCE, RISK MANAGEMENT & COMPLIANCE, BY GEOGRAPHY     

5.5          LATIN AMERICA CLOUD ANALYTIC MARKET IN ENTERPRISE INFORMATION MANAGEMENT, BY GEOGRAPHY     

5.6          LATIN AMERICA CLOUD ANALYTIC MARKET IN CLOUD BI TOOLS, BY GEOGRAPHY           

5.7          LATIN AMERICA CLOUD ANALYTIC MARKET IN ENTERPRISE PERFORMANCE MANAGEMENT, BY GEOGRAPHY     

5.8          SNEAK VIEW: LATIN AMERICA CLOUD ANALYTIC MARKET, BY SOLUTION 2014  

6              CLOUD ANALYTICS MARKET, BY INDUSTRY VERTICAL      

6.1          INTRODUCTION               

6.2          DEMAND SIDE ANALYSIS             

6.3          LATIN AMERICA CLOUD ANALYTIC MARKET IN BFSI, BY GEOGRAPHY    

6.4          LATIN AMERICA CLOUD ANALYTIC MARKET IN TELECOMMUNICATION, BY GEOGRAPHY             

6.5          LATIN AMERICA CLOUD ANALYTIC MARKET IN MANUFACTURING, BY GEOGRAPHY      

6.6          LATIN AMERICA CLOUD ANALYTIC MARKET IN CONSUMER GOODS & RETAIL   

6.7          LATIN AMERICA CLOUD ANALYTIC MARKET IN BUSINESS & CONSULTING SERVICES,

BY GEOGRAPHY               

6.8          LATIN AMERICA CLOUD ANALYTIC MARKET IN GOVERNMENT, BY GEOGRAPHY              

6.9          SNEAK VIEW: LATIN AMERICA MARKET, BY VERTICALS  

7              CLOUD ANALYTICS MARKET, BY GEOGRAPHY     

7.1          INTRODUCTION               

7.2          BRAZIL CLOUD ANALYTICS MARKET        

7.3          BRAZIL CLOUD ANALYTICS MARKET, BY VERTICAL            

7.3.1      BRAZIL CLOUD ANALYTICS MARKET, BY SOLUTION          

7.4          ARGENTINA CLOUD ANALYTICS

7.5          ARGENTINA CLOUD ANALYTICS, BY VERTICAL    

7.5.1      ARGENTINA CLOUD ANALYTICS MARKET, BY SOLUTION

7.6          COLOMBIA CLOUD ANALYTICS MARKET               

7.7          COLOMBIA CLOUD ANALYTICS MARKET, BY VERTICAL    

7.7.1      COLOMBIA CLOUD ANALYTICS MARKET, BY SOLUTION  

8              CLOUD ANALYTICS MARKET: COMPETITIVE LANDSCAPE               

8.1          CLOUD ANALYTICS MARKET: COMPANY SHARE ANALYSIS            

8.2          COMPANY PRESENCE IN LATIN AMERICA CLOUD ANALYTICS MARKET    

8.3          MERGERS & ACQUISITIONS        

8.4          EXPANSIONS    

8.5          INVESTMENTS  

8.6          JOINT VENTURES            

9              LATIN AMERICA CLOUD ANALYTIC MARKET, BY COMPANY        

9.1          INTERNATIONAL BUSINESS MACHINES CORPORATION (IBM)     

9.2          ORACLE CORPORATION                               

9.3          SAP SE 

9.4          SAS INSTITUTE INC.        

9.5          SALESFORCE, INC.           

10           APPENDIX          

10.1        CUSTOMIZATION OPTIONS        

10.1.1    CLOUD ANALYTICS SOLUTIONS AND SEGMENTS MATRIX             

10.1.2    CLOUD ANALYTICS COMPETITIVE BENCHMARKING         

10.1.3    CLOUD ANALYTICS VENDOR LANDSCAPING        

10.1.4    CLOUD ANALYTICS R&D WATCH               

10.1.5    CLOUD ANALYTICS CLIENT TRACKER       

10.1.6    CLOUD ANALYTICS VERTICAL ANALYSIS

10.1.7    CLOUD ANALYTICS MARKET DATA TRACKER       

10.2        RELATED REPORTS          

10.3        INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE   

10.3.1    RT SNAPSHOTS

LIST OF TABLES

TABLE 1                GLOBAL ANALYTICS PEER MARKET SIZE, 2014 (USD MN)               

TABLE 2                LATIN AMERICA CLOUD ANALYTIC VERTICAL MARKET, 2014 (USD MN)

TABLE 3                LATIN AMERICA CLOUD ANALYTIC MARKET, MACRO INDICTOR, BY GEOGRAPHY (USD MN)      

TABLE 4                CLOUD ANALYTICS MARKET: COMPARISON WITH MARKET, 2013-2019 (USD MN)             

TABLE 5                LATIN AMERICA CLOUD ANALYTIC MARKET: DRIVERS AND INHIBITORS               

TABLE 6                LATIN AMERICA CLOUD ANALYTIC MARKET, BY VERTICAL, 2013-2019 (USD MN)              

TABLE 7                LATIN AMERICA CLOUD ANALYTIC MARKET, BY SOLUTION, COUNTRY WISE,

2014 (USD MN)

TABLE 8                LATIN AMERICA CLOUD ANALYTICS MARKET: COMPARISON WITH VERTICALS,

2013-2019 (USD MN)     

TABLE 9                LATIN AMERICA CLOUD ANALYTICS MARKET, BY INDUSTRY SOLUTION,

2013-2019 (USD MN)     

TABLE 10              LATIN AMERICA CLOUD ANALYTIC MARKET: SOLUTION COMPARISON WITH ANALYTICS MARKET, 2013-2019 (USD MN)     

TABLE 11              LATIN AMERICA CLOUD ANALYTIC MARKET IN HOSTED DATA WAREHOUSE SOLUTIONS, BY GEOGRAPHY, 2013-2019 (USD MN)         

TABLE 12              LATIN AMERICA CLOUD ANALYTIC MARKET IN GOVERNANCE, RISK MANAGEMENT & COMPLIANCE, BY GEOGRAPHY, 2013-2019 (USD MN)     

TABLE 13              LATIN AMERICA CLOUD ANALYTIC MARKET IN ENTERPRISE INFORMATION MANAGEMENT, BY GEOGRAPHY, 2013-2019 (USD MN)         

TABLE 14              LATIN AMERICA CLOUD ANALYTIC MARKET IN CLOUD BI TOOLS, BY GEOGRAPHY, 2013-2019 (USD MN)      

TABLE 15              LATIN AMERICA CLOUD ANALYTIC MARKET IN ENTERPRISE PERFORMANCE MANAGEMENT, BY GEOGRAPHY, 2013-2019 (USD MN)         

TABLE 16              LATIN AMERICA CLOUD ANALYTIC MARKET: BY INDUSTRY VERTICAL,

2013-2019 (USD MN)     

TABLE 17              LATIN AMERICA CLOUD ANALYTIC MARKET IN BFSI, BY GEOGRAPHY,

2013-2019 (USD MN)     

TABLE 18              LATIN AMERICA CLOUD ANALYTIC MARKET IN TELECOMMUNICATION,

BY GEOGRAPHY, 2013-2019 (USD MN)   

TABLE 19              LATIN AMERICA CLOUD ANALYTICS MARKET IN MANUFACTURING, BY GEOGRAPHY, 2013-2019 (USD MN)          

TABLE 20              LATIN AMERICA CLOUD ANALYTIC MARKET IN CONSUMER GOODS & RETAIL,

BY GEOGRAPHY, 2013-2019 (USD MN)   

TABLE 21              LATIN AMERICA CLOUD ANALYTIC MARKET IN BUSINESS & CONSULTING SERVICES, BY GEOGRAPHY, 2013-2019 (USD MN)         

TABLE 22              LATIN AMERICA CLOUD ANALYTIC MARKET IN GOVERNMENT, BY GEOGRAPHY, 2013-2019 (USD MN)      

TABLE 23              LATIN AMERICA CLOUD ANALYTIC MARKET, BY GEOGRAPHY, 2013-2019 (USD MN)       

TABLE 24              BRAZIL CLOUD ANALYTICS MARKET, BY VERTICAL, 2013-2019 (USD MN)

TABLE 25              BRAZIL CLOUD ANALYTICS MARKET, BY SOLUTION, 2013-2019 (USD MN)              

TABLE 26              ARGENTINA CLOUD ANALYTICS MARKET, BY VERTICAL, 2013-2019 (USD MN)     

TABLE 27              ARGENTINA CLOUD ANALYTICS MARKET, BY SOLUTION, 2013-2019 (USD MN)   

TABLE 28              COLOMBIA CLOUD ANALYTICS MARKET, BY VERTICAL, 2013-2019 (USD MN)       

TABLE 29              COLOMBIA CLOUD ANALYTICS MARKET, BY SOLUTION, 2013-2019 (USD MN)     

TABLE 30              CLOUD ANALYTICS MARKET: COMPANY SHARE ANALYSIS, 2013 (%)        

TABLE 31              LATIN AMERICA CLOUD ANALYTICS MARKET: MERGERS & ACQUISITIONS            

TABLE 32              LATIN AMERICA CLOUD ANALYTIC MARKET: EXPANSIONS         

TABLE 33              LATIN AMERICA CLOUD ANALYTIC MARKET: INVESTMENTS      

TABLE 34              LATIN AMERICA CLOUD ANALYTIC MARKET: JOINT VENTURES 

TABLE 35              DEVELOPMENT/LAUNCH             

TABLE 36              IBM REVENUE: BY SEGMENT (USD MN)

TABLE 37              ORACLE CORPORATION: REVENUE, BY BUSINESS SEGMENT (USD MN)  

TABLE 38              SAP: REVENUE, BY BUSINESS SEGMENT( USD MN)          

TABLE 39              SAS: REVENUE, BY BUSINESS SEGMENT( USD MN)          

TABLE 40              SALESFORCE: REVENUE, BY BUSINESS SEGMENT( USD MN)         

LIST OF FIGURES

FIGURE 1             LATIN AMERICA: CLOUD ANALYTIC MARKET SEGMENTATION & COVERAGE      

FIGURE 2             CLOUD ANALYTICS MARKET: INTEGRATED ECOSYSTEM 

FIGURE 3             RESEARCH METHODOLOGY        

FIGURE 4             TOP-DOWN APPROACH               

FIGURE 5             BOTTOM-UP APPROACH             

FIGURE 6             DEMAND SIDE APPROACH          

FIGURE 7             ICT EXPENDITURE           

FIGURE 8             LATIN AMERICA CLOUD ANALYTIC MARKET SNAPSHOT              

FIGURE 9             CLOUD ANALYTICS: GROWTH ASPECTS 

FIGURE 10           LATIN AMERICA CLOUD ANALYTIC MARKET, BY INDUSTRY VERTICAL,

2014-2019 (USD MN)     

FIGURE 11           LATIN AMERICA CLOUD ANALYTIC MARKET, BY SOLUTION, 2014 (USD MN)       

FIGURE 12           LATIN AMERICA CLOUD ANALYTIC MARKET: DEMAND SIDE ANALYSIS,

BY VERTICAL, 2014 (USD MN)    

FIGURE 13           LATIN AMERICA CLOUD ANALYTIC MARKET, BY INDUSTRY SOLUTION,

2014-2019 (USD MN)     

FIGURE 14           LATIN AMERICA CLOUD ANALYTIC MARKET: SOLUTION COMPARISON WITH ANALYTICS MARKET, 2013-2019 (USD MN)     

FIGURE 15           LATIN AMERICA CLOUD ANALYTIC MARKET IN HOSTED DATA WAREHOUSE SOLUTIONS: COMPARISON WITH CLOUD ANALYTICS MARKET, 2013-2019 (USD MN) 

FIGURE 16           LATIN AMERICA CLOUD ANALYTICS MARKET IN GOVERNANCE, RISK MANAGEMENT & COMPLIANCE: COMPARISON WITH CLOUD ANALYTICS MARKET, 2013-2019 (USD MN)   

FIGURE 17           LATIN AMERICA CLOUD ANALYTICMARKET IN ENTERPRISE INFORMATION MANAGEMENT: COMPARISON WITH CLOUD ANALYTICS MARKET,

2013-2019 (USD MN)     

FIGURE 18           LATIN AMERICA CLOUD ANALYTIC MARKET IN CLOUD BI TOOLS: COMPARISON WITH CLOUD ANALYTICS MARKET, 2013-2019 (USD MN)          

FIGURE 19           LATIN AMERICA CLOUD ANALYTIC MARKET IN ENTERPRISE PERFORMANCE MANAGEMENT: COMPARISON WITH CLOUD ANALYTICS MARKET,

2013-2019 (USD MN)     

FIGURE 20           CLOUD ANALYTICS: INDUSTRY VERTICALS SCENARIO      

FIGURE 21           LATIN AMERICA CLOUD ANALYTIC MARKET, BY INDUSTRY VERTICAL,

2014-2019 (USD MN)     

FIGURE 22           LATIN AMERICA CLOUD ANALYTIC MARKET IN BFSI, BY GEOGRAPHY,

2013-2019 (USD MN)     

FIGURE 23           LATIN AMERICA CLOUD ANALYTIC MARKET IN TELECOMMUNICATION,

BY GEOGRAPHY, 2013-2019 (USD MN)   

FIGURE 24           LATIN AMERICA CLOUD ANALYTIC MARKET IN MANUFACTURING, BY GEOGRAPHY, 2013-2019 (USD MN)          

FIGURE 25           LATIN AMERICA CLOUD ANALYTIC MARKET IN CONSUMER GOODS & RETAIL,

BY GEOGRAPHY, 2013-2019 (USD MN)   

FIGURE 26           LATIN AMERICA CLOUD ANALYTIC MARKET IN BUSINESS & CONSULTING SERVICES, BY GEOGRAPHY, 2013-2019 (USD MN)         

FIGURE 27           SNEAK VIEW: LATIN AMERICA CLOUD ANALYTICS MARKET, BY VERTICAL (USD MN )       

FIGURE 28           LATIN AMERICA CLOUD ANALYTIC MARKET: GROWTH ANALYSIS, BY GEOGRAPHY, 2013-2019 (USD MN)      

FIGURE 29           BRAZIL CLOUD ANALYTICS OVERVIEW, 2014 & 2019 (%) 

FIGURE 30           BRAZIL CLOUD ANALYTICS MARKET, BY VERTICAL, 2014-2019 (USD MN)

FIGURE 31           BRAZIL CLOUD ANALYTICS MARKET SNAPSHOT, BY VERTICAL     

FIGURE 32           BRAZIL CLOUD ANALYTICS MARKET, BY SOLUTION, 2013-2019 (USD MN)              

FIGURE 33           BRAZIL CLOUD ANALYTICS MARKET SHARE, BY SOLUTION, 2014-2019 (%)             

FIGURE 34           ARGENTINA CLOUD ANALYTICS OVERVIEW, 2014 & 2019 (%)      

FIGURE 35           ARGENTINA CLOUD ANALYTICS MARKET, BY VERTICAL, 2014-2019 (USD MN)     

FIGURE 36           ARGENTINA CLOUD ANALYTICS MARKET SNAPSHOT, BY VERTICAL          

FIGURE 37           ARGENTINA CLOUD ANALYTICS MARKET, BY SOLUTION, 2013-2019 (USD MN)   

FIGURE 38           ARGENTINA CLOUD ANALYTICS MARKET SHARE, BY SOLUTION, 2014-2019 (%)   

FIGURE 39           COLOMBIA CLOUD ANALYTICS MARKET OVERVIEW, 2014 & 2019 (%)      

FIGURE 40           COLOMBIA CLOUD ANALYTICS MARKET, BY VERTICAL, 2014-2019 (USD MN)       

FIGURE 41           COLUMBIA CLOUD ANALYTICS MARKET SNAPSHOT, BY VERTICAL            

FIGURE 42           COLOMBIA CLOUD ANALYTICS MARKET, BY SOLUTION, 2013-2019 (USD MN)     

FIGURE 43           COLOMBIA CLOUD ANALYTICS MARKET SHARE, BY SOLUTION, 2014-2019 (%)     

FIGURE 44           CLOUD ANALYTICS MARKET: COMPANY SHARE ANALYSIS, 2013 (%)        

FIGURE 45           CLOUD ANALYTICS: COMPANY WISE PRODUCT AND SOLUTIONS COVERAGE      

FIGURE 46           IBM CORPORATION: REVENUE MIX, 2014 (%)    

FIGURE 47           ORACLE CORPORATION: REVENUE MIX, 2014 (%)             

FIGURE 48           SAP CORPORATION: REVENUE MIX, 2013 (%)     

FIGURE 49           SAS: REVENUE MIX, 2013 (%)     

FIGURE 50           SALESFORCE: REVENUE MIX, 2013 (%)    

Cloud analytics is a cloud-enabled service model that allows organizations to perform business analysis by providing analytics through public, private, and hybrid cloud. Data analytics and cloud computing have led to the evolution of data analysis through cloud-based analytics. They have enabled the use of cloud based business analytics in small and medium as well as large enterprises.

The exponential growth in big data has fueled the demand for efficient business analytics solutions for the purpose of decision making and strategy formation. Traditional solutions are complex to deploy and difficult to manage, which has led to the emergence of user friendly cloud-based analytics solutions. Cloud analytics services work similar to that of typical data analytics services, and provide almost similar features; however, cloud analytics integrate some or all of the service models of cloud computing in delivering solutions which makes it different and lucrative.

In Latin America, various factors, such as, cost-effectiveness, easy installation, and high growth in big data are driving the cloud analytics market. The key players of this market include IBM, Oracle, SAP, SAS Institute Inc., Salesforce, and others. Many of IBM’s popular business analytics applications are now available on cloud-based or software as a service (SaaS) editions. These solutions are easy to setup and deploy. Moreover, they are inexpensive and also reduce the risks in development and deployment.

The Latin America cloud analytics market was valued at $174.8 million in 2014, and is expected to reach $688.5 million by 2019, at a CAGR of 31.5% during 2014 to 2019. Brazil is the key market for Latin America Cloud Analytics. Among verticals, BFSI holds the largest share of the cloud analytics market in Latin America.