Latin America Cross-Platform and Mobile Advertising (CP&MA) Market

The Latin American cross platform and mobile advertising market is expected to grow from $994.5 million in 2014 to $5,358.2 million by 2019, at a CAGR of 40.0%, during the forecast period. The drivers for the Latin American market include increasing usage of mobile web, advanced network technologies and increasing consumption of smart devices.

Cross-platform and mobile advertising is one of the emerging categories of interactive advertising in digital marketing. In today’s scenario, mobile advertising market is growing at a tremendous speed due to widespread existence of smartphones and the evolution of online advertisement on mobile devices. People are depending on multiscreen for online shopping, spending their media time on computer, laptops, smartphones, tablets, and smart TVs. The consumer behavior has created opportunities for cross-platform advertising. It is also helping the advertisers to retarget their customers on several devices through similar advertisements.

The Latin American cross platform and mobile advertising is emerging as one of the fastest-growing markets in the world due to the increasing consumer demand for smart phone and mobile applications. The people in Latin America believe in getting relevant marketing messages from mobile devices and are therefore, using their mobile devices to make better purchase decisions. This leads to increase in cross-platform and mobile advertising market. Also, the number of mobile applications being downloaded from different application stores such as Apple’s App Store and Android’s Play Store are exponentially increasing, leading to the growth of market.

The market report further provides a competitive benchmarking of the leading players in the industry such as Google, Facebook, Twitter, Millennial Media, and Pandora, among others, in terms of their product offerings, key strategies, and operational parameters. The report also provides market trends, overall adoption scenarios, competitive landscape, key drivers, restraints, and opportunities in this market. The report aims in estimating the current size and the future growth potential of this market across the different solutions, applications, verticals, and regions.

Report Options:

The market segmentation of the cross platform and mobile advertising market is as given below:

Cross Platform and Mobile Advertising, By Platform Type

• Mobile advertising and cross-platform advertising

Cross Platform and Mobile Advertising, By Solutions

• Advertising campaign solutions, content delivery solutions, integrated solutions, reporting and analytics solutions, mobile proximity solutions 

Cross Platform and Mobile Advertising, By Types of Advertising

• Search advertising, SMS/MMS/P2P messaging advertising, rich media (video advertising) and display advertising, among others

Cross Platform and Mobile Advertising, By Verticals

• Manufacturing, healthcare, logistics and transportation, media and entertainment, BFSI, IT and telecom, and public sector, among others

Customization Options:

Along with the MMM assessment, customize the report in alignment with your company’s specific needs. The following customization options provide a comprehensive summary of the industry standards and a deep dive analysis:

Cross Platform and Mobile Advertising Solutions and Service Matrix

• A comprehensive analysis and benchmarking of technologies and solutions in the market
• A comprehensive analysis of the cross platform and mobile advertising services such as consulting services and integrated services

Cross Platform and Mobile Advertising Competitive Benchmarking

• Value-chain evaluation using events, developments, market data for vendors in the market ecosystem, across various industrial verticals, market segmentation and categorization
• To discover hidden opportunities by connecting related markets using cascaded value chain analysis.

Cross Platform and Mobile Advertising Vendor Landscaping

• Vendor market watch and predictions, vendor market shares and offerings, categorization of adoption trends and market dominance (leaders, challengers, and followers)

Cross Platform and Mobile Advertising R&D Watch

• To track market movements in R&D space. For instance, algorithm optimization firms, statistical analysis firms, deep learning firms, academic institutions (tier-1 firms and major emphasis on tier-2/3 firms)

Cross Platform and Mobile Advertising Client Tracker

• The listing and analysis of deals, case studies, R&D investments, events, discussion forums, alliances and partners of tier-1 and tier-2/3 vendors for the last 3 years

Cross Platform and Mobile Advertising Vertical Analysis

• An analysis of different industrial verticals by technologies and solutions
• Industry Verticals: Manufacturing, healthcare, logistics and transportation, media and entertainment, BFSI, IT and telecom, and public sector, among others

Cross Platform and Mobile Advertising Market Data Tracker

• A regional and country-specific market forecast and analysis
• The identification of key end-user segments, by country
• Study of regional market through PEST analysis

Cross Platform and Mobile Advertising Devices Tracker

• Feature Phones, smart phones, tablets, and other devices

1 Introduction
1.1 Objective of the study
1.2 Market Definitions
1.3 Market Segmentation & Aspects Covered
1.4 Research Methodology
1.4.1 Assumptions (Market Size, Forecast, etc)

2 Executive Summary
 

3 Market Overview
 

4 Cross-Platform and Mobile Advertising (CP&MA)-Latin America, By Deployments
4.1 Split By Geography
4.1 Cross-Platform and Mobile Advertising (CP&MA)-Rest of Latin America by Deployments
4.1 Cross-Platform and Mobile Advertising (CP&MA)-Latin America - Brazil by Deployments
4.2 Cross-Platform Advertising Platform-Latin America
4.2.1 Cross-Platform Advertising Platform-Latin America, By Geographies
4.2.1.1 Cross-Platform Advertising Platform-Latin America - Brazil
4.3 Mobile Advertising Platform-Latin America
4.3.1 Mobile Advertising Platform-Latin America, By Geographies
4.3.1.1 Mobile Advertising Platform-Latin America - Brazil

5 Cross-Platform and Mobile Advertising (CP&MA)-Latin America, By Types
5.1 Split By Geography
5.2 Cross-Platform and Mobile Advertising (CP&MA)-Rest of Latin America by Types
5.1 Cross-Platform and Mobile Advertising (CP&MA)-Latin America - Brazil by Types
5.2 In-App Advertising-Latin America
5.2.1 In-App Advertising-Latin America, By Industries
5.2.1.1 In-App Advertising-Latin America-Retail and Wholesale Distribution (ICT)
5.2.1.2 In-App Advertising-Latin America-Telecommunication (ICT)
5.2.1.3 In-App Advertising-Latin America-Banking,Financial Services and Insurance (BFSI) (ICT)
5.2.1.4 In-App Advertising-Latin America-Media and Entertainment (ICT)
5.2.1.5 In-App Advertising-Latin America-Transportation and Logistics (ICT)
5.2.1.6 In-App Advertising-Latin America-Manufacturing (ICT)
5.2.1.7 In-App Advertising-Latin America-Healthcare and Life Science (ICT)
5.2.1.8 In-App Advertising-Latin America-Energy and Utilities (ICT)
5.2.1.9 In-App Advertising-Latin America-Government (ICT)
5.2.1.10 In-App Advertising-Latin America-Others (ICT)
5.2.2 In-App Advertising-Latin America, By Geographies
5.2.2.1 In-App Advertising-Latin America - Brazil
5.3 Search Advertising-Latin America
5.3.1 Search Advertising-Latin America, By Industries
5.3.1.1 Search Advertising-Latin America-Retail and Wholesale Distribution (ICT)
5.3.1.2 Search Advertising-Latin America-Telecommunication (ICT)
5.3.1.3 Search Advertising-Latin America-Banking,Financial Services and Insurance (BFSI) (ICT)
5.3.1.4 Search Advertising-Latin America-Media and Entertainment (ICT)
5.3.1.5 Search Advertising-Latin America-Transportation and Logistics (ICT)
5.3.1.6 Search Advertising-Latin America-Manufacturing (ICT)
5.3.1.7 Search Advertising-Latin America-Healthcare and Life Science (ICT)
5.3.1.8 Search Advertising-Latin America-Energy and Utilities (ICT)
5.3.1.9 Search Advertising-Latin America-Government (ICT)
5.3.1.10 Search Advertising-Latin America-Others (ICT)
5.3.2 Search Advertising-Latin America, By Geographies
5.3.2.1 Search Advertising-Latin America - Brazil
5.4 Rich Media (Video Advertising) and Display Advertising-Latin America
5.4.1 Rich Media (Video Advertising) and Display Advertising-Latin America, By Industries
5.4.1.1 Rich Media (Video Advertising) and Display Advertising-Latin America-Retail and Wholesale Distribution (ICT)
5.4.1.2 Rich Media (Video Advertising) and Display Advertising-Latin America-Telecommunication (ICT)
5.4.1.3 Rich Media (Video Advertising) and Display Advertising-Latin America-Banking,Financial Services and Insurance (BFSI) (ICT)
5.4.1.4 Rich Media (Video Advertising) and Display Advertising-Latin America-Media and Entertainment (ICT)
5.4.1.5 Rich Media (Video Advertising) and Display Advertising-Latin America-Transportation and Logistics (ICT)
5.4.1.6 Rich Media (Video Advertising) and Display Advertising-Latin America-Manufacturing (ICT)
5.4.1.7 Rich Media (Video Advertising) and Display Advertising-Latin America-Healthcare and Life Science (ICT)
5.4.1.8 Rich Media (Video Advertising) and Display Advertising-Latin America-Energy and Utilities (ICT)
5.4.1.9 Rich Media (Video Advertising) and Display Advertising-Latin America-Government (ICT)
5.4.1.10 Rich Media (Video Advertising) and Display Advertising-Latin America-Others (ICT)
5.4.2 Rich Media (Video Advertising) and Display Advertising-Latin America, By Geographies
5.4.2.1 Rich Media (Video Advertising) and Display Advertising-Latin America - Brazil
5.5 Mobile Digital Coupons Advertising-Latin America
5.5.1 Mobile Digital Coupons Advertising-Latin America, By Industries
5.5.1.1 Mobile Digital Coupons Advertising-Latin America-Retail and Wholesale Distribution (ICT)
5.5.1.2 Mobile Digital Coupons Advertising-Latin America-Telecommunication (ICT)
5.5.1.3 Mobile Digital Coupons Advertising-Latin America-Banking,Financial Services and Insurance (BFSI) (ICT)
5.5.1.4 Mobile Digital Coupons Advertising-Latin America-Media and Entertainment (ICT)
5.5.1.5 Mobile Digital Coupons Advertising-Latin America-Transportation and Logistics (ICT)
5.5.1.6 Mobile Digital Coupons Advertising-Latin America-Manufacturing (ICT)
5.5.1.7 Mobile Digital Coupons Advertising-Latin America-Healthcare and Life Science (ICT)
5.5.1.8 Mobile Digital Coupons Advertising-Latin America-Energy and Utilities (ICT)
5.5.1.9 Mobile Digital Coupons Advertising-Latin America-Government (ICT)
5.5.1.10 Mobile Digital Coupons Advertising-Latin America-Others (ICT)
5.5.2 Mobile Digital Coupons Advertising-Latin America, By Geographies
5.5.2.1 Mobile Digital Coupons Advertising-Latin America - Brazil
5.6 Voice SMS or Outbound Dialer and Audio Advertising-Latin America
5.6.1 Voice SMS or Outbound Dialer and Audio Advertising-Latin America, By Industries
5.6.1.1 Voice SMS or Outbound Dialer and Audio Advertising-Latin America-Retail and Wholesale Distribution (ICT)
5.6.1.2 Voice SMS or Outbound Dialer and Audio Advertising-Latin America-Telecommunication (ICT)
5.6.1.3 Voice SMS or Outbound Dialer and Audio Advertising-Latin America-Banking,Financial Services and Insurance (BFSI) (ICT)
5.6.1.4 Voice SMS or Outbound Dialer and Audio Advertising-Latin America-Media and Entertainment (ICT)
5.6.1.5 Voice SMS or Outbound Dialer and Audio Advertising-Latin America-Transportation and Logistics (ICT)
5.6.1.6 Voice SMS or Outbound Dialer and Audio Advertising-Latin America-Manufacturing (ICT)
5.6.1.7 Voice SMS or Outbound Dialer and Audio Advertising-Latin America-Healthcare and Life Science (ICT)
5.6.1.8 Voice SMS or Outbound Dialer and Audio Advertising-Latin America-Energy and Utilities (ICT)
5.6.1.9 Voice SMS or Outbound Dialer and Audio Advertising-Latin America-Government (ICT)
5.6.1.10 Voice SMS or Outbound Dialer and Audio Advertising-Latin America-Others (ICT)
5.6.2 Voice SMS or Outbound Dialer and Audio Advertising-Latin America, By Geographies
5.6.2.1 Voice SMS or Outbound Dialer and Audio Advertising-Latin America - Brazil
5.7 SMS/MMS/P2P Messaging Advertising-Latin America
5.7.1 SMS/MMS/P2P Messaging Advertising-Latin America, By Industries
5.7.1.1 SMS/MMS/P2P Messaging Advertising-Latin America-Retail and Wholesale Distribution (ICT)
5.7.1.2 SMS/MMS/P2P Messaging Advertising-Latin America-Telecommunication (ICT)
5.7.1.3 SMS/MMS/P2P Messaging Advertising-Latin America-Banking,Financial Services and Insurance (BFSI) (ICT)
5.7.1.4 SMS/MMS/P2P Messaging Advertising-Latin America-Media and Entertainment (ICT)
5.7.1.5 SMS/MMS/P2P Messaging Advertising-Latin America-Transportation and Logistics (ICT)
5.7.1.6 SMS/MMS/P2P Messaging Advertising-Latin America-Manufacturing (ICT)
5.7.1.7 SMS/MMS/P2P Messaging Advertising-Latin America-Healthcare and Life Science (ICT)
5.7.1.8 SMS/MMS/P2P Messaging Advertising-Latin America-Energy and Utilities (ICT)
5.7.1.9 SMS/MMS/P2P Messaging Advertising-Latin America-Government (ICT)
5.7.1.10 SMS/MMS/P2P Messaging Advertising-Latin America-Others (ICT)
5.7.2 SMS/MMS/P2P Messaging Advertising-Latin America, By Geographies
5.7.2.1 SMS/MMS/P2P Messaging Advertising-Latin America - Brazil

6 Cross-Platform and Mobile Advertising (CP&MA)-Latin America, By Components
6.1 Split By Geography
6.3 Cross-Platform and Mobile Advertising (CP&MA)-Rest of Latin America by Components
6.1 Cross-Platform and Mobile Advertising (CP&MA)-Latin America - Brazil by Components
6.2 Cross-Platform and Mobile Advertising Services-Latin America
6.2.1 Cross-Platform and Mobile Advertising Services-Latin America, By Services
6.2.1.1 Cross-Platform and Mobile Advertising Services-Latin America-Consulting
6.2.1.2 Cross-Platform and Mobile Advertising Services-Latin America-Integration and Design
6.2.2 Cross-Platform and Mobile Advertising Services-Latin America, By Industries
6.2.2.1 Cross-Platform and Mobile Advertising Services-Latin America-Retail and Wholesale Distribution (ICT)
6.2.2.2 Cross-Platform and Mobile Advertising Services-Latin America-Telecommunication (ICT)
6.2.2.3 Cross-Platform and Mobile Advertising Services-Latin America-Banking,Financial Services and Insurance (BFSI) (ICT)
6.2.2.4 Cross-Platform and Mobile Advertising Services-Latin America-Media and Entertainment (ICT)
6.2.2.5 Cross-Platform and Mobile Advertising Services-Latin America-Transportation and Logistics (ICT)
6.2.2.6 Cross-Platform and Mobile Advertising Services-Latin America-Manufacturing (ICT)
6.2.2.7 Cross-Platform and Mobile Advertising Services-Latin America-Healthcare and Life Science (ICT)
6.2.2.8 Cross-Platform and Mobile Advertising Services-Latin America-Energy and Utilities (ICT)
6.2.2.9 Cross-Platform and Mobile Advertising Services-Latin America-Government (ICT)
6.2.2.10 Cross-Platform and Mobile Advertising Services-Latin America-Others (ICT)
6.2.3 Cross-Platform and Mobile Advertising Services-Latin America, By Geographies
6.2.3.1 Cross-Platform and Mobile Advertising Services-Latin America - Brazil
6.3 Cross-Platform and Mobile Advertising Solutions-Latin America
6.3.1 Cross-Platform and Mobile Advertising Solutions-Latin America, By Industries
6.3.1.1 Cross-Platform and Mobile Advertising Solutions-Latin America-Retail and Wholesale Distribution (ICT)
6.3.1.2 Cross-Platform and Mobile Advertising Solutions-Latin America-Telecommunication (ICT)
6.3.1.3 Cross-Platform and Mobile Advertising Solutions-Latin America-Banking,Financial Services and Insurance (BFSI) (ICT)
6.3.1.4 Cross-Platform and Mobile Advertising Solutions-Latin America-Media and Entertainment (ICT)
6.3.1.5 Cross-Platform and Mobile Advertising Solutions-Latin America-Transportation and Logistics (ICT)
6.3.1.6 Cross-Platform and Mobile Advertising Solutions-Latin America-Manufacturing (ICT)
6.3.1.7 Cross-Platform and Mobile Advertising Solutions-Latin America-Healthcare and Life Science (ICT)
6.3.1.8 Cross-Platform and Mobile Advertising Solutions-Latin America-Energy and Utilities (ICT)
6.3.1.9 Cross-Platform and Mobile Advertising Solutions-Latin America-Government (ICT)
6.3.1.10 Cross-Platform and Mobile Advertising Solutions-Latin America-Others (ICT)
6.3.2 Cross-Platform and Mobile Advertising Solutions-Latin America, By Geographies
6.3.2.1 Cross-Platform and Mobile Advertising Solutions-Latin America - Brazil
6.3.3 Cross-Platform and Mobile Advertising Solutions-Latin America, By Segments
6.3.3.1 Reporting & Analytics Solutions (CP&MA)-Latin America
6.3.3.2 Other Solutions (CP&MA)-Latin America
6.3.3.3 Mobile Proximity Solutions (CP&MA)-Latin America
6.3.3.4 Integrated Solutions (CP&MA)-Latin America
6.3.3.5 Content Delivery Solutions (CP&MA)-Latin America
6.3.3.6 Advertisement Campaign Solutions (CP&MA)-Latin America

7 Cross-Platform and Mobile Advertising (CP&MA)-Latin America, By Geographies
7.1 Cross-Platform and Mobile Advertising (CP&MA)-Rest of Latin America
7.2 Cross-Platform and Mobile Advertising (CP&MA)-Latin America - Brazil
7.2.1 Cross-Platform and Mobile Advertising (CP&MA)-Latin America - Brazil, By Deployments
7.2.1.1 Cross-Platform Advertising Platform-Latin America - Brazil
7.2.1.2 Mobile Advertising Platform-Latin America - Brazil
7.2.2 Cross-Platform and Mobile Advertising (CP&MA)-Latin America - Brazil, By Types
7.2.2.1 In-App Advertising-Latin America - Brazil
7.2.2.2 Search Advertising-Latin America - Brazil
7.2.2.3 Rich Media (Video Advertising) and Display Advertising-Latin America - Brazil
7.2.2.4 Mobile Digital Coupons Advertising-Latin America - Brazil
7.2.2.5 Voice SMS or Outbound Dialer and Audio Advertising-Latin America - Brazil
7.2.2.6 SMS/MMS/P2P Messaging Advertising-Latin America - Brazil
7.2.3 Cross-Platform and Mobile Advertising (CP&MA)-Latin America - Brazil, By Components
7.2.3.1 Cross-Platform and Mobile Advertising Services-Latin America - Brazil
7.2.3.2 Cross-Platform and Mobile Advertising Solutions-Latin America - Brazil

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