Middle East and Africa Cross-Platform and Mobile Advertising (CP&MA) Market
- Report Code: CR 1003
- Publish Date: Upcoming
The Middle East & Africa cross platform and mobile advertising market is expected to grow from $816.67 million in 2014 to $4,348.54 million by 2019, at a CAGR of 39.72% during the forecast period. The drivers for the Middle East & Africa market include increasing usage of mobile web, advanced network technologies and increasing consumption of smart devices.
Cross-platform and mobile advertising is one of the emerging categories of interactive advertising in digital marketing. In today’s scenario, mobile advertising market is growing at a tremendous speed due to widespread existence of smart phones and the evolution of online advertisement on mobile devices. People are depending on multiscreen for online shopping, spending their media time on computer, laptops, smart phones, tablets, and smart TVs. The consumer behavior has created opportunities for cross-platform advertising. It is also helping the advertisers to retarget their customers to several devices through similar advertisement.
The Middle East & Africa cross platform and mobile advertising is an emerging market due to the rising consumption of smart phone devices and the usage of mobiles in the region. It has high potential in the coming years because there is a high rate of Internet users. It is expected that in the coming years, this region will have a huge number of internet users through mobile devices. This represents huge opportunities for advertisers and brands to reach their end-users through cross-platform and mobile advertising.
The market report further provides a competitive benchmarking of the leading players in the industry such as Google, Facebook, Twitter, Millennial Media, and Pandora, among others, in terms of their product offerings, key strategies, and operational parameters. The report also provides market trends, overall adoption scenarios, competitive landscape, and key drivers, restraints, and opportunities in this market. The report aims in estimating the current size and the future growth potential of this market across the different solutions, applications, verticals, and regions.
Report Options:
The market segmentation of the cross platform and mobile advertising market is as given below:
Cross Platform and Mobile Advertising, By Platform Type
- Mobile advertising and cross-platform advertising
Cross Platform and Mobile Advertising, By Solutions
- Advertising campaign solutions, content delivery solutions, integrated solutions, reporting and analytics solutions, mobile proximity solutions
Cross Platform and Mobile Advertising, By Types of Advertising
- Search advertising, SMS/MMS/P2P messaging advertising, rich media (video advertising) and display advertising, among others
Cross Platform and Mobile Advertising, By Verticals
- Manufacturing, healthcare, logistics and transportation, media and entertainment, BFSI, IT and telecom, and public sector, among others
Customization Options:
Along with the MMM assessment, customize the report in alignment with your company’s specific needs. The following customization options provide a comprehensive summary of the industry standards and a deep dive analysis:
Cross Platform and Mobile Advertising Solutions and Service Matrix
- A comprehensive analysis and benchmarking of technologies and solutions in the market
- A comprehensive analysis of the cross platform and mobile advertising services such as consulting services and integrated services
Cross Platform and Mobile Advertising Competitive Benchmarking
- Value-chain evaluation using events, developments, market data for vendors in the market ecosystem, across various industrial verticals, market segmentation and categorization
- To discover hidden opportunities by connecting related markets using cascaded value chain analysis.
Cross Platform and Mobile Advertising Vendor Landscaping
- Vendor market watch and predictions, vendor market shares and offerings, categorization of adoption trends and market dominance (leaders, challengers, and followers)
Cross Platform and Mobile Advertising R&D Watch
- To track market movements in R&D space. For instance, algorithm optimization firms, statistical analysis firms, deep learning firms, academic institutions (tier-1 firms and major emphasis on tier-2/3 firms)
Cross Platform and Mobile Advertising Client Tracker
- The listing and analysis of deals, case studies, R&D investments, events, discussion forums, alliances and partners of tier-1 and tier-2/3 vendors for the last 3 years
Cross Platform and Mobile Advertising Vertical Analysis
- An analysis of different industrial verticals by technologies and solutions
- Industry Verticals: Manufacturing, healthcare, logistics and transportation, media and entertainment, BFSI, IT and telecom, and public sector, among others
Cross Platform and Mobile Advertising Market Data Tracker
- A regional and country-specific market forecast and analysis
- The identification of key end-user segments, by country
- Study of regional market through PEST analysis
Cross Platform and Mobile Advertising Devices Tracker
- Feature Phones, smart phones, tablets, and other devices
1 Introduction
1.1 Objective of the study
1.2 Market Definitions
1.3 Market Segmentation & Aspects Covered
1.4 Research Methodology
1.4.1 Assumptions (Market Size, Forecast, etc)
2 Executive Summary
3 Market Overview
4 Cross-Platform and Mobile Advertising (CP&MA)-Middle East and Africa, By Geographies
4.1 Cross-Platform and Mobile Advertising (CP&MA)-Ghana
4.1.1 Cross-Platform and Mobile Advertising (CP&MA)-Ghana, By Companies
4.1.1.1 Cross-Platform and Mobile Advertising (CP&MA)-Ghana-Alcatel-Lucent
5 Cross-Platform and Mobile Advertising (CP&MA)-Middle East and Africa, By Companies
5.1 Split By Geography
5.1 Cross-Platform and Mobile Advertising (CP&MA)-Ghana by Companies
5.2 Cross-Platform and Mobile Advertising (CP&MA)-Alcatel-Lucent-Middle East and Africa
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