North America Automotive Paints Market

The North America automotive paints market is an in-depth study of this market, with an extensive coverage of the various market segments. The report explores the market and forecasts the growth and trends between 2014 and 2019. As a study, it identifies the key growth areas of this market and the opportunities it offers to the automotive paint manufacturing companies and other stakeholders.

Automotive paints are used to provide a colorful finish to automobiles. Usually, an automotive paint job consists of three stages. The first stage involves the application of primer, which serves as a leveler for the surface and eases the application of basecoat. When a body part is manufactured, it usually carries some sort of marks or defects that make the surface uneven. This unevenness is taken care of by the primer. The primer acts as a safety layer as well and also enables better adhesion of paints.

The second part of the automotive paint job is application of basecoat. Basecoat imparts the color and effects to the surface. There are three types of basecoats that are used for automotive paints: solid, metallic, and pearlescent.

After the basecoat is applied, the surface is applied with a clearcoat. Unlike the basecoat, clearcoat is a transparent coating that further enhances the durability of the basecoat.

The North America automotive paints market report studies the market on the basis of different segments. Market segmentation is done on the basis of companies, applications, ingredients, technologies, types, macroindicators, and texture types.

On the basis of companies, the market is segmented into Eastman Chemical Company, Chrysler LLC, Ford Motor Company, Mercedes-Benz, Nissan Motor Company, and other companies. On the basis of applications, the market is segmented into passenger cars, LCV, and HCV. On the basis of ingredients, the market is segmented into coating additives. On the basis of technologies, the market is segmented into powder coatings, solvent-borne paints & coatings, and water-borne paints & coatings. On the basis of types, the market is segmented into primer, basecoat, clearcoat, electrocoat, and green coating.

Macroindicators of this market are production statistics. Texture types of automotive paints are metallic texture and solid texture.

The report studies the competitive landscape of the market and outlines company profiles along with the various market offerings of each company. The report also includes the various developments and initiatives undertaken by key companies towards market developments, such as mergers & acquisitions, joint ventures, new product launches, capacity expansions, R&D investments, and other strategically planned moves.

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