United Kingdom Cross-Platform and Mobile Advertising (CP&MA) Market
- Report Code: CR 1009
- Publish Date: Upcoming
The United Kingdom cross platform & mobile advertising market is expected to grow from $1,593.1 million in 2014 to $6,848.1 million by 2019, at a CAGR of 33.9% from 2014 to 2019. The growth in the adoption of smart devices is one of the driving factors for the United Kingdom cross platform & mobile advertising market.
Cross-platform & mobile advertising is one of the emerging categories of interactive advertising in digital marketing. In today’s scenario, mobile advertising market is growing at a tremendous speed due to widespread existence of smart phones and the evolution of online advertisement on mobile devices. People are depending on multiscreen for online shopping; spending their media time on computer, laptops, smart phones, tablets, and smart TVs. This nature of consumer behavior has created opportunities for cross-platform advertising. It is also helping the advertisers to retarget their customers on several devices through similar advertisements.
Cross-platform & mobile advertising market is steadily growing in the United Kingdom. This market is driven by the growth in mobile devices such as smart phones, tablets, and so on, which play a vital role in the market. Hand-held devices are portable and easy to use, and thus, users prefer accessing internet through such devices. Also, lot of activity is happening on these devices through web search and social network, thereby increasing the demand for mobile advertising in this country.
The report further provides a competitive benchmarking of the leading players in the industry such as Google, Facebook, Twitter, Millennial Media, and Pandora, among others, in terms of their product offerings, key strategies, and operational parameters. Furthermore, the report provides market trends, overall adoption scenarios, competitive landscape, key drivers, restraints, and opportunities in this market. The report aims in estimating the current size and the future growth potential of this market across the different solutions, applications, verticals, and regions.
Report Options:
The market segmentation detailed in the report is as given below:
- By Platform Type
- Mobile advertising and cross-platform advertising
- By Solutions
- Advertising campaign solutions, content delivery solutions, integrated solutions, reporting and analytics solutions, and mobile proximity solutions, among others
- By Types of Advertising
- Search advertising, SMS/MMS/P2P messaging advertising, rich media (video advertising), and display advertising, among others
- By Verticals
- Manufacturing, healthcare, logistics & transportation, media & entertainment, BFSI, IT & telecom, and public sector, among others
Customization Options:
Along with the MMM assessment, customize the report in alignment with your company’s specific needs. The following customization options provide a comprehensive summary of the industry standards and deep dive analysis:
Cross Platform and Mobile Advertising Solutions and Service Matrix
- A comprehensive analysis and benchmarking of technologies and solutions in the cross platform & mobile advertising market
- A comprehensive analysis of cross platform & mobile advertising services such as consulting services and integrated services
Cross Platform and Mobile Advertising Competitive Benchmarking
- Value-chain evaluation using events, developments, market data for vendors in the market ecosystem, across various industrial verticals, market segmentation and categorization
- To unearth hidden opportunities by connecting related markets using cascaded value chain analysis
Cross Platform and Mobile Advertising Vendor Landscaping
- Vendor market watch and predictions, vendor market shares and offerings, categorization of adoption trends and market dominance (leaders, challengers, and followers)
Cross Platform and Mobile Advertising R&D Watch
- Tracking market movements in the R&D space. For instance, algorithm optimization firms, statistical analysis firms, deep learning firms, academic institutions (tier-1 firms and major emphasis on tier-2/3 firms)
Cross Platform and Mobile Advertising Client Tracker
- The listing and analysis of deals, case studies, R&D investments, events, discussion forums, alliances, and partners of tier-1 and tier-2/3 vendors for the last 3 years
Cross Platform and Mobile Advertising Vertical Analysis
- An analysis of different industrial verticals in terms of technologies and solutions
- Industry Verticals: Manufacturing, healthcare, logistics & transportation, media & entertainment, BFSI, IT & telecom, and public sector
Cross Platform and Mobile Advertising Market Data Tracker
- Country-specific market forecast and analysis
- The identification of key end-user segments, by country
Cross Platform and Mobile Advertising Devices Tracker
- Feature phones, smart phones, and tablets
1 Introduction
1.1 Objective of the study
1.2 Market Definitions
1.3 Market Segmentation & Aspects Covered
1.4 Research Methodology
1.4.1 Assumptions (Market Size, Forecast, etc)
2 Executive Summary
3 Market Overview
4 Cross-Platform and Mobile Advertising (CP&MA)-United Kingdom, By Industries
4.1 Cross-Platform and Mobile Advertising (CP&MA)-United Kingdom-Retail and Wholesale Distribution (ICT)
4.1.1 Cross-Platform and Mobile Advertising (CP&MA)-United Kingdom-Retail and Wholesale Distribution (ICT), By Types
4.1.1.1 In-App Advertising-United Kingdom-Retail and Wholesale Distribution (ICT)
4.1.1.2 Search Advertising-United Kingdom-Retail and Wholesale Distribution (ICT)
4.1.1.3 Rich Media (Video Advertising) and Display Advertising-United Kingdom-Retail and Wholesale Distribution (ICT)
4.1.1.4 Mobile Digital Coupons Advertising-United Kingdom-Retail and Wholesale Distribution (ICT)
4.1.1.5 Voice SMS or Outbound Dialer and Audio Advertising-United Kingdom-Retail and Wholesale Distribution (ICT)
4.1.1.6 SMS/MMS/P2P Messaging Advertising-United Kingdom-Retail and Wholesale Distribution (ICT)
4.1.2 Cross-Platform and Mobile Advertising (CP&MA)-United Kingdom-Retail and Wholesale Distribution (ICT), By Components
4.1.2.1 Cross-Platform and Mobile Advertising Solutions-United Kingdom-Retail and Wholesale Distribution (ICT)
4.1.2.2 Cross-Platform and Mobile Advertising Services-United Kingdom-Retail and Wholesale Distribution (ICT)
4.2 Cross-Platform and Mobile Advertising (CP&MA)-United Kingdom-Telecommunication (ICT)
4.2.1 Cross-Platform and Mobile Advertising (CP&MA)-United Kingdom-Telecommunication (ICT), By Types
4.2.1.1 In-App Advertising-United Kingdom-Telecommunication (ICT)
4.2.1.2 Search Advertising-United Kingdom-Telecommunication (ICT)
4.2.1.3 Rich Media (Video Advertising) and Display Advertising-United Kingdom-Telecommunication (ICT)
4.2.1.4 Mobile Digital Coupons Advertising-United Kingdom-Telecommunication (ICT)
4.2.1.5 Voice SMS or Outbound Dialer and Audio Advertising-United Kingdom-Telecommunication (ICT)
4.2.1.6 SMS/MMS/P2P Messaging Advertising-United Kingdom-Telecommunication (ICT)
4.2.2 Cross-Platform and Mobile Advertising (CP&MA)-United Kingdom-Telecommunication (ICT), By Components
4.2.2.1 Cross-Platform and Mobile Advertising Solutions-United Kingdom-Telecommunication (ICT)
4.2.2.2 Cross-Platform and Mobile Advertising Services-United Kingdom-Telecommunication (ICT)
4.3 Cross-Platform and Mobile Advertising (CP&MA)-United Kingdom-Banking,Financial Services and Insurance (BFSI) (ICT)
4.3.1 Cross-Platform and Mobile Advertising (CP&MA)-United Kingdom-Banking,Financial Services and Insurance (BFSI) (ICT), By Types
4.3.1.1 In-App Advertising-United Kingdom-Banking,Financial Services and Insurance (BFSI) (ICT)
4.3.1.2 Search Advertising-United Kingdom-Banking,Financial Services and Insurance (BFSI) (ICT)
4.3.1.3 Rich Media (Video Advertising) and Display Advertising-United Kingdom-Banking,Financial Services and Insurance (BFSI) (ICT)
4.3.1.4 Mobile Digital Coupons Advertising-United Kingdom-Banking,Financial Services and Insurance (BFSI) (ICT)
4.3.1.5 Voice SMS or Outbound Dialer and Audio Advertising-United Kingdom-Banking,Financial Services and Insurance (BFSI) (ICT)
4.3.1.6 SMS/MMS/P2P Messaging Advertising-United Kingdom-Banking,Financial Services and Insurance (BFSI) (ICT)
4.3.2 Cross-Platform and Mobile Advertising (CP&MA)-United Kingdom-Banking,Financial Services and Insurance (BFSI) (ICT), By Components
4.3.2.1 Cross-Platform and Mobile Advertising Solutions-United Kingdom-Banking,Financial Services and Insurance (BFSI) (ICT)
4.3.2.2 Cross-Platform and Mobile Advertising Services-United Kingdom-Banking,Financial Services and Insurance (BFSI) (ICT)
4.4 Cross-Platform and Mobile Advertising (CP&MA)-United Kingdom-Media and Entertainment (ICT)
4.4.1 Cross-Platform and Mobile Advertising (CP&MA)-United Kingdom-Media and Entertainment (ICT), By Types
4.4.1.1 In-App Advertising-United Kingdom-Media and Entertainment (ICT)
4.4.1.2 Search Advertising-United Kingdom-Media and Entertainment (ICT)
4.4.1.3 Rich Media (Video Advertising) and Display Advertising-United Kingdom-Media and Entertainment (ICT)
4.4.1.4 Mobile Digital Coupons Advertising-United Kingdom-Media and Entertainment (ICT)
4.4.1.5 Voice SMS or Outbound Dialer and Audio Advertising-United Kingdom-Media and Entertainment (ICT)
4.4.1.6 SMS/MMS/P2P Messaging Advertising-United Kingdom-Media and Entertainment (ICT)
4.4.2 Cross-Platform and Mobile Advertising (CP&MA)-United Kingdom-Media and Entertainment (ICT), By Components
4.4.2.1 Cross-Platform and Mobile Advertising Solutions-United Kingdom-Media and Entertainment (ICT)
4.4.2.2 Cross-Platform and Mobile Advertising Services-United Kingdom-Media and Entertainment (ICT)
4.5 Cross-Platform and Mobile Advertising (CP&MA)-United Kingdom-Transportation and Logistics (ICT)
4.5.1 Cross-Platform and Mobile Advertising (CP&MA)-United Kingdom-Transportation and Logistics (ICT), By Types
4.5.1.1 In-App Advertising-United Kingdom-Transportation and Logistics (ICT)
4.5.1.2 Search Advertising-United Kingdom-Transportation and Logistics (ICT)
4.5.1.3 Rich Media (Video Advertising) and Display Advertising-United Kingdom-Transportation and Logistics (ICT)
4.5.1.4 Mobile Digital Coupons Advertising-United Kingdom-Transportation and Logistics (ICT)
4.5.1.5 Voice SMS or Outbound Dialer and Audio Advertising-United Kingdom-Transportation and Logistics (ICT)
4.5.1.6 SMS/MMS/P2P Messaging Advertising-United Kingdom-Transportation and Logistics (ICT)
4.5.2 Cross-Platform and Mobile Advertising (CP&MA)-United Kingdom-Transportation and Logistics (ICT), By Components
4.5.2.1 Cross-Platform and Mobile Advertising Solutions-United Kingdom-Transportation and Logistics (ICT)
4.5.2.2 Cross-Platform and Mobile Advertising Services-United Kingdom-Transportation and Logistics (ICT)
4.6 Cross-Platform and Mobile Advertising (CP&MA)-United Kingdom-Manufacturing (ICT)
4.6.1 Cross-Platform and Mobile Advertising (CP&MA)-United Kingdom-Manufacturing (ICT), By Types
4.6.1.1 In-App Advertising-United Kingdom-Manufacturing (ICT)
4.6.1.2 Search Advertising-United Kingdom-Manufacturing (ICT)
4.6.1.3 Rich Media (Video Advertising) and Display Advertising-United Kingdom-Manufacturing (ICT)
4.6.1.4 Mobile Digital Coupons Advertising-United Kingdom-Manufacturing (ICT)
4.6.1.5 Voice SMS or Outbound Dialer and Audio Advertising-United Kingdom-Manufacturing (ICT)
4.6.1.6 SMS/MMS/P2P Messaging Advertising-United Kingdom-Manufacturing (ICT)
4.6.2 Cross-Platform and Mobile Advertising (CP&MA)-United Kingdom-Manufacturing (ICT), By Components
4.6.2.1 Cross-Platform and Mobile Advertising Solutions-United Kingdom-Manufacturing (ICT)
4.6.2.2 Cross-Platform and Mobile Advertising Services-United Kingdom-Manufacturing (ICT)
4.7 Cross-Platform and Mobile Advertising (CP&MA)-United Kingdom-Healthcare and Life Science (ICT)
4.7.1 Cross-Platform and Mobile Advertising (CP&MA)-United Kingdom-Healthcare and Life Science (ICT), By Components
4.7.1.1 Cross-Platform and Mobile Advertising Solutions-United Kingdom-Healthcare and Life Science (ICT)
4.7.1.2 Cross-Platform and Mobile Advertising Services-United Kingdom-Healthcare and Life Science (ICT)
4.8 Cross-Platform and Mobile Advertising (CP&MA)-United Kingdom-Energy and Utilities (ICT)
4.8.1 Cross-Platform and Mobile Advertising (CP&MA)-United Kingdom-Energy and Utilities (ICT), By Components
4.8.1.1 Cross-Platform and Mobile Advertising Solutions-United Kingdom-Energy and Utilities (ICT)
4.8.1.2 Cross-Platform and Mobile Advertising Services-United Kingdom-Energy and Utilities (ICT)
4.9 Cross-Platform and Mobile Advertising (CP&MA)-United Kingdom-Government (ICT)
4.9.1 Cross-Platform and Mobile Advertising (CP&MA)-United Kingdom-Government (ICT), By Types
4.9.1.1 In-App Advertising-United Kingdom-Government (ICT)
4.9.1.2 Search Advertising-United Kingdom-Government (ICT)
4.9.1.3 Rich Media (Video Advertising) and Display Advertising-United Kingdom-Government (ICT)
4.9.1.4 Mobile Digital Coupons Advertising-United Kingdom-Government (ICT)
4.9.1.5 Voice SMS or Outbound Dialer and Audio Advertising-United Kingdom-Government (ICT)
4.9.1.6 SMS/MMS/P2P Messaging Advertising-United Kingdom-Government (ICT)
4.9.2 Cross-Platform and Mobile Advertising (CP&MA)-United Kingdom-Government (ICT), By Components
4.9.2.1 Cross-Platform and Mobile Advertising Solutions-United Kingdom-Government (ICT)
4.9.2.2 Cross-Platform and Mobile Advertising Services-United Kingdom-Government (ICT)
4.10 Cross-Platform and Mobile Advertising (CP&MA)-United Kingdom-Others (ICT)
4.10.1 Cross-Platform and Mobile Advertising (CP&MA)-United Kingdom-Others (ICT), By Types
4.10.1.1 In-App Advertising-United Kingdom-Others (ICT)
4.10.1.2 Search Advertising-United Kingdom-Others (ICT)
4.10.1.3 Rich Media (Video Advertising) and Display Advertising-United Kingdom-Others (ICT)
4.10.1.4 Mobile Digital Coupons Advertising-United Kingdom-Others (ICT)
4.10.1.5 Voice SMS or Outbound Dialer and Audio Advertising-United Kingdom-Others (ICT)
4.10.1.6 SMS/MMS/P2P Messaging Advertising-United Kingdom-Others (ICT)
4.10.2 Cross-Platform and Mobile Advertising (CP&MA)-United Kingdom-Others (ICT), By Components
4.10.2.1 Cross-Platform and Mobile Advertising Solutions-United Kingdom-Others (ICT)
4.10.2.2 Cross-Platform and Mobile Advertising Services-United Kingdom-Others (ICT)
5 Cross-Platform and Mobile Advertising (CP&MA)-United Kingdom, By Deployments
5.1 Cross-Platform Advertising Platform-United Kingdom
5.2 Mobile Advertising Platform-United Kingdom
6 Cross-Platform and Mobile Advertising (CP&MA)-United Kingdom, By Types
6.1 Search Advertising-United Kingdom
6.1.1 Search Advertising-United Kingdom, By Industries
6.1.1.1 Search Advertising-United Kingdom-Retail and Wholesale Distribution (ICT)
6.1.1.2 Search Advertising-United Kingdom-Telecommunication (ICT)
6.1.1.3 Search Advertising-United Kingdom-Banking,Financial Services and Insurance (BFSI) (ICT)
6.1.1.4 Search Advertising-United Kingdom-Media and Entertainment (ICT)
6.1.1.5 Search Advertising-United Kingdom-Transportation and Logistics (ICT)
6.1.1.6 Search Advertising-United Kingdom-Manufacturing (ICT)
6.1.1.7 Search Advertising-United Kingdom-Government (ICT)
6.1.1.8 Search Advertising-United Kingdom-Others (ICT)
6.2 In-App Advertising-United Kingdom
6.2.1 In-App Advertising-United Kingdom, By Industries
6.2.1.1 In-App Advertising-United Kingdom-Retail and Wholesale Distribution (ICT)
6.2.1.2 In-App Advertising-United Kingdom-Telecommunication (ICT)
6.2.1.3 In-App Advertising-United Kingdom-Banking,Financial Services and Insurance (BFSI) (ICT)
6.2.1.4 In-App Advertising-United Kingdom-Media and Entertainment (ICT)
6.2.1.5 In-App Advertising-United Kingdom-Transportation and Logistics (ICT)
6.2.1.6 In-App Advertising-United Kingdom-Manufacturing (ICT)
6.2.1.7 In-App Advertising-United Kingdom-Government (ICT)
6.2.1.8 In-App Advertising-United Kingdom-Others (ICT)
6.3 Rich Media (Video Advertising) and Display Advertising-United Kingdom
6.3.1 Rich Media (Video Advertising) and Display Advertising-United Kingdom, By Industries
6.3.1.1 Rich Media (Video Advertising) and Display Advertising-United Kingdom-Retail and Wholesale Distribution (ICT)
6.3.1.2 Rich Media (Video Advertising) and Display Advertising-United Kingdom-Telecommunication (ICT)
6.3.1.3 Rich Media (Video Advertising) and Display Advertising-United Kingdom-Banking,Financial Services and Insurance (BFSI) (ICT)
6.3.1.4 Rich Media (Video Advertising) and Display Advertising-United Kingdom-Media and Entertainment (ICT)
6.3.1.5 Rich Media (Video Advertising) and Display Advertising-United Kingdom-Transportation and Logistics (ICT)
6.3.1.6 Rich Media (Video Advertising) and Display Advertising-United Kingdom-Manufacturing (ICT)
6.3.1.7 Rich Media (Video Advertising) and Display Advertising-United Kingdom-Government (ICT)
6.3.1.8 Rich Media (Video Advertising) and Display Advertising-United Kingdom-Others (ICT)
6.4 Mobile Digital Coupons Advertising-United Kingdom
6.4.1 Mobile Digital Coupons Advertising-United Kingdom, By Industries
6.4.1.1 Mobile Digital Coupons Advertising-United Kingdom-Retail and Wholesale Distribution (ICT)
6.4.1.2 Mobile Digital Coupons Advertising-United Kingdom-Telecommunication (ICT)
6.4.1.3 Mobile Digital Coupons Advertising-United Kingdom-Banking,Financial Services and Insurance (BFSI) (ICT)
6.4.1.4 Mobile Digital Coupons Advertising-United Kingdom-Media and Entertainment (ICT)
6.4.1.5 Mobile Digital Coupons Advertising-United Kingdom-Transportation and Logistics (ICT)
6.4.1.6 Mobile Digital Coupons Advertising-United Kingdom-Manufacturing (ICT)
6.4.1.7 Mobile Digital Coupons Advertising-United Kingdom-Government (ICT)
6.4.1.8 Mobile Digital Coupons Advertising-United Kingdom-Others (ICT)
6.5 Voice SMS or Outbound Dialer and Audio Advertising-United Kingdom
6.5.1 Voice SMS or Outbound Dialer and Audio Advertising-United Kingdom, By Industries
6.5.1.1 Voice SMS or Outbound Dialer and Audio Advertising-United Kingdom-Retail and Wholesale Distribution (ICT)
6.5.1.2 Voice SMS or Outbound Dialer and Audio Advertising-United Kingdom-Telecommunication (ICT)
6.5.1.3 Voice SMS or Outbound Dialer and Audio Advertising-United Kingdom-Banking,Financial Services and Insurance (BFSI) (ICT)
6.5.1.4 Voice SMS or Outbound Dialer and Audio Advertising-United Kingdom-Media and Entertainment (ICT)
6.5.1.5 Voice SMS or Outbound Dialer and Audio Advertising-United Kingdom-Transportation and Logistics (ICT)
6.5.1.6 Voice SMS or Outbound Dialer and Audio Advertising-United Kingdom-Manufacturing (ICT)
6.5.1.7 Voice SMS or Outbound Dialer and Audio Advertising-United Kingdom-Government (ICT)
6.5.1.8 Voice SMS or Outbound Dialer and Audio Advertising-United Kingdom-Others (ICT)
6.6 SMS/MMS/P2P Messaging Advertising-United Kingdom
6.6.1 SMS/MMS/P2P Messaging Advertising-United Kingdom, By Industries
6.6.1.1 SMS/MMS/P2P Messaging Advertising-United Kingdom-Retail and Wholesale Distribution (ICT)
6.6.1.2 SMS/MMS/P2P Messaging Advertising-United Kingdom-Telecommunication (ICT)
6.6.1.3 SMS/MMS/P2P Messaging Advertising-United Kingdom-Banking,Financial Services and Insurance (BFSI) (ICT)
6.6.1.4 SMS/MMS/P2P Messaging Advertising-United Kingdom-Media and Entertainment (ICT)
6.6.1.5 SMS/MMS/P2P Messaging Advertising-United Kingdom-Transportation and Logistics (ICT)
6.6.1.6 SMS/MMS/P2P Messaging Advertising-United Kingdom-Manufacturing (ICT)
6.6.1.7 SMS/MMS/P2P Messaging Advertising-United Kingdom-Government (ICT)
6.6.1.8 SMS/MMS/P2P Messaging Advertising-United Kingdom-Others (ICT)
7 Cross-Platform and Mobile Advertising (CP&MA)-United Kingdom, By Components
7.1 Cross-Platform and Mobile Advertising Services-United Kingdom
7.1.1 Cross-Platform and Mobile Advertising Services-United Kingdom, By Services
7.1.1.1 Cross-Platform and Mobile Advertising Services-United Kingdom-Consulting
7.1.1.2 Cross-Platform and Mobile Advertising Services-United Kingdom-Integration and Design
7.1.2 Cross-Platform and Mobile Advertising Services-United Kingdom, By Industries
7.1.2.1 Cross-Platform and Mobile Advertising Services-United Kingdom-Retail and Wholesale Distribution (ICT)
7.1.2.2 Cross-Platform and Mobile Advertising Services-United Kingdom-Telecommunication (ICT)
7.1.2.3 Cross-Platform and Mobile Advertising Services-United Kingdom-Banking,Financial Services and Insurance (BFSI) (ICT)
7.1.2.4 Cross-Platform and Mobile Advertising Services-United Kingdom-Media and Entertainment (ICT)
7.1.2.5 Cross-Platform and Mobile Advertising Services-United Kingdom-Transportation and Logistics (ICT)
7.1.2.6 Cross-Platform and Mobile Advertising Services-United Kingdom-Manufacturing (ICT)
7.1.2.7 Cross-Platform and Mobile Advertising Services-United Kingdom-Healthcare and Life Science (ICT)
7.1.2.8 Cross-Platform and Mobile Advertising Services-United Kingdom-Energy and Utilities (ICT)
7.1.2.9 Cross-Platform and Mobile Advertising Services-United Kingdom-Government (ICT)
7.1.2.10 Cross-Platform and Mobile Advertising Services-United Kingdom-Others (ICT)
7.2 Cross-Platform and Mobile Advertising Solutions-United Kingdom
7.2.1 Cross-Platform and Mobile Advertising Solutions-United Kingdom, By Industries
7.2.1.1 Cross-Platform and Mobile Advertising Solutions-United Kingdom-Retail and Wholesale Distribution (ICT)
7.2.1.2 Cross-Platform and Mobile Advertising Solutions-United Kingdom-Telecommunication (ICT)
7.2.1.3 Cross-Platform and Mobile Advertising Solutions-United Kingdom-Banking,Financial Services and Insurance (BFSI) (ICT)
7.2.1.4 Cross-Platform and Mobile Advertising Solutions-United Kingdom-Media and Entertainment (ICT)
7.2.1.5 Cross-Platform and Mobile Advertising Solutions-United Kingdom-Transportation and Logistics (ICT)
7.2.1.6 Cross-Platform and Mobile Advertising Solutions-United Kingdom-Manufacturing (ICT)
7.2.1.7 Cross-Platform and Mobile Advertising Solutions-United Kingdom-Healthcare and Life Science (ICT)
7.2.1.8 Cross-Platform and Mobile Advertising Solutions-United Kingdom-Energy and Utilities (ICT)
7.2.1.9 Cross-Platform and Mobile Advertising Solutions-United Kingdom-Government (ICT)
7.2.1.10 Cross-Platform and Mobile Advertising Solutions-United Kingdom-Others (ICT)
7.2.2 Cross-Platform and Mobile Advertising Solutions-United Kingdom, By Segments
7.2.2.1 Reporting & Analytics Solutions (CP&MA)-United Kingdom
7.2.2.2 Other Solutions (CP&MA)-United Kingdom
7.2.2.3 Mobile Proximity Solutions (CP&MA)-United Kingdom
7.2.2.4 Integrated Solutions (CP&MA)-United Kingdom
7.2.2.5 Content Delivery Solutions (CP&MA)-United Kingdom
7.2.2.6 Advertisement Campaign Solutions (CP&MA)-United Kingdom
8 Cross-Platform and Mobile Advertising (CP&MA)-United Kingdom, By Companies
8.1 Competitive landscape
8.2 Cross-Platform and Mobile Advertising (CP&MA)-United Kingdom-Millennial Media
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