The Report “North America Text Analytics - By Type (Solution and Services), by Vertical (Retail, Manufacturing, Healthcare, Media & Entertainment, Advertising, Banking Financial Services, and Insurance (BFSI), by Country -Market Size and Forecast (2014-2019)”, is estimated to reach $1,995.8 million in 2019, growing at a CAGR of 19.3% between 2014 and 2019.
Browse through the TOC of the North American Text Analytics Market for an analysis of industry trends and segments, with the help of various tables and figures.
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Text analytics is used to process bulk unstructured data in a short span of time. As organizations are realizing the usefulness of insights obtained from text on the web, the demand for text analytics solutions is thus increasing gradually. With the help of these insights, the organizations develop customer-centric business approach and promote brand building. In the past, language was the biggest barrier for marketers to understand customer psychology and thought process but with the advancement of technology, analytics software are now capable of drawing information from different languages. The user-friendly interface and the ability to represent the analysis in a far better way make text analytics solutions lucrative for businesses.
Being a technologically advanced region, North America holds the maximum share of 38.7% of the overall text analytics market, which is estimated to reach 40.4% by the end of 2019. The organizations in this region are technologically advanced and are known to develop and offer innovative solutions. In addition, rapid adoption of mobile technology and extensive use of social media is also contributing to the growth of text analytics market in North America.
The North American text analytics market is segmented and forecast on the basis of submarkets including data analysis applications, enterprise applications, search-based applications, web-based and software applications, and others. The North American text analytics market is also segmented on the basis of main countries in this region, including the U.S., Mexico, Canada, and others.
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