The Asia-Pacific swine feed market is highly competitive with presence of several market players. In 2014, Chareon Pokphand Foods PLC (Thailand) led the Asia-Pacific swine feed market with a share of 2.9%, followed by Archer Daniels Midland Company (U.S.) with a share of 1.05%. These companies are active in China, Japan, Vietnam, and other countries in this region.
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To maximize profits, these firms are following the strategies of agreements, partnerships, and collaborations. Charoen Pokphand Foods (Thailand) established a new subsidiary in China, named as Chia Tai Feed (Yushu) Co., Ltd. with registered capital of around 36 million yuan.
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Along with Charoen Popkhand Food PLC (Thailand) and Archer Daniels Midland Company (U.S.), Nutreco N.V. (Netherlands) is also a key player in this regional market. Nutreco leverages its global position to expand in the Asia-Pacific market. It has established two new plants in Vietnam (Ho Chi Minh City) and Indonesia (East Java) for the production of premixes and farm minerals. In addition, Nutreco also remodeled one of its plants in China at Xiangtan (Hunan).
In Asia–Pacific, swine feed companies are adopting the strategies of partnerships, agreements, collaborations, joint ventures, acquisitions, and expansions to take advantage of existing channels and enter into new markets. For instance, ABF PLC (U.K.) appointed Arca-Galleon Agriventures, Inc. (Indonesia) as its distribution partner to enter into the Philippines market. Arca-Galleon has extensive expertise and experience in the local market, which will help ABF to market its products more effectively.
