European LCoS market is highly fragmented and is served by a number of players. Sony Corporation (Japan), LG Electronics (South Korea), Canon Inc. (Japan), JVC Kenwood Corporation (Japan), and 3M (U.S.) are some of the leading players active in this market.
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In the European LCoS market, leading players are adopting the strategies of new product launches, product approvals, partnerships, agreements, collaborations, joint ventures, acquisitions, and expansions. Market players adopted these strategies to access new technologies, expand their product portfolios, enter into the growing markets, and to increase their market shares.
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In March 2014, Sony Corporation launched UX project that features the company's latest 4K ultra short throw projector. Sony has a dedicated manufacturing facility for production of LCoS equipped with this technology. Sony also launched five home theatre projectors in 2015. These are equipped with LCoS technology and deliver a rich, vivid output.
LCoS is an advanced technology and can be used in a wide range of applications. With its increasing demand in industries including consumer electronics, healthcare, automotive, and others, manufacturers and vendors will be able to generate substantial revenues from this segment in coming years.