Pico projectors are portable, and can easily fit into a person’s pocket. The major advances in imaging technology have resulted in the development of pico projectors. The rising use of the Micro Electro Mechanical System (MEMS) technology, increasing use of embedded projectors, and declining average selling price of pico projectors are projected to the major driving factors of the pico projector market in Europe. The business & education segment of the European pico projector market was valued at $105.8 million in 2019, and expected to grow at a CAGR of 34.1% from 2014 to 2019.
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Pico projectors play an important role in the consumer electronics sector. They can either be multiple gadgets, or in case of embedded pico projector, they can built into smartphones, camcorders, digital cameras, and gaming stations.
Europe is one of the major regions in the automotive industry globally, where research and development is carried out to enhance different aspects of a vehicle and provide advanced features. Pico projector are increasing being used to implement innovative features in the car navigation system of an automotive, as it provides the driver with useful information, which makes car driving safer, thus reducing the number of accidents. The automotive segment of the European pico projector market was valued at $34.9 million in 2014.
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The European pico projector market has been segmented based on the major countries in the region, including Germany, the U.K., France, Spain, and Rest of Europe (RoE). The key players in the manufacturing industry of pico projector are Optoma Technology Inc. (U.S.), Aiptek International Inc. (U.S.), Texas Instruments Inc. (U.S.), STMicroelectronics Inc. (Switzerland), and Sony Corporation (Japan), among others.