Bromine & its derivatives are used as flame retardants and as a part of anti-knock fluid in the automotive industry. Bromine compounds are also used in batteries for electric cars in order to minimize environmental pollution. The demand for bromine & its derivatives is expected to increase in North America in the coming years, as the automotive industry in the major countries is expanding at a rapid pace. Mexico is expected to be the largest automotive manufacturing country in North America in the coming years, with the North American Free Trade Agreement being a major factor influencing the boom in the Mexican automotive industry.
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In addition to this, due to the growing environmental and public health concerns, the U.S. Environmental Protection Agency (EPA) has updated the mercury and other air toxics standards. The biggest source of mercury emissions is coal-fired power plants. Coal-fired power plants eject mercury in the form of methyl mercury. Methyl mercury is a toxic form of mercury affecting the nervous, immune, and enzyme systems of humans. A developing foetus is five to ten times more sensitive to methyl mercury than an adult. The bromine & its derivatives are used for reducing the elemental mercury level in the power plants. Thus, the new policies and regulations are expected to contribute to the increased demand for bromine & its derivatives in North America.
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The U.S holds the largest share of the North American Bromine market, and this large share is attributed to the growing demand from various applications such as flame retardants and brine fluids. Flame retardants are the biggest end-users of bromine in the U.S.; however, its use is showing a slowdown because of environmental and health-related concerns. The country is adopting strict environmental and emissions policies to reduce the mercury emissions and other toxins in coal-fired power plants. This is going to be a key driver for the growth in the bromine market, as bromine and its derivatives are used in controlling mercury emissions from coal-fired power plants.
An in-depth profiling of the key players have been conducted, along with the recent developments (including new product launches, partnerships, agreements, collaborations, and joint ventures) and strategies adopted by them to sustain and strengthen their position in the North American bromine market. The top players in the market include Albemarle (U.S), Israel Chemical Ltd. (Israel), Chemtura Corporation (U.S), Tetra Technologies (U.S.), and Jordan Bromine Company (Amman, Jordan), among others.
