In March 2014, Nautilus, Inc. (U.S.), a leader in innovative home fitness equipment, partnered with PHIT America as an Alliance Sponsor and became a member of the Sports & Fitness Industry Association (SFIA). PHIT America is a national educational campaign aimed at combating obesity and sedentary crisis that are seriously affecting health care costs in the U.S. Furthermore, in October 2013, Nautilus, Inc. launched a series of customizable, trainer-led workouts that are customized to provide effective fitness solutions at all fitness levels.
The Bowflex SelectTech Trainer is a free, interactive strength and cardio training application. This application includes standard workouts, six week programs, as well as quick workouts that provide total body training regardless of skills. The interactive experience has been custom-built to help users meet their fitness goals during a workout regime. In November 2012, the company released its first ever DVD-based home fitness product named Peak Fit System. The Peak Fit System is an interval training program that was designed to reset metabolism and burn more calories. It is a non-conventional unique program, as it incorporates a unique combination of strength and cardio intervals that takes the user through progressive workout stages, ultimately delivering optimal performance that helps change the way the body burns fat. Thus, Nautilus, Inc. has captured a pivotal position in the global stationary cycle market by bringing in innovative products into the market and forming collaborations with other players.
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Life Fitness, headquartered in the U.S., is another key player in the fitness equipment market. In April 2014, Life Fitness unveiled RS1 and RS3 recumbent bikes that feature an easy-to-enter design and connectivity to fitness apps, which help exercisers to achieve their goals. The new Life Fitness Lifecycle Recumbent Step-through bikes provide an ideal solution for active aging exercisers and athletes interested in home rehab exercises. The bike features a step-through design for easy entry and exit, and build upon the trend of connectivity in fitness equipment by offering compatibility with several popular fitness apps through the Track+ Console by Life Fitness (U.S.). Furthermore, in April 2013, Life Fitness, the global leader in fitness equipment manufacturing, offered home exercisers a premium indoor cycling bike used in intense group workout settings.
Lifecycle GX used a cutting-edge design, optional computer console, and magnetic brake and lever to deliver the most feasible fitness solution for home exercisers. Life Fitness incorporates a growth strategy of launching new products and technologies to reinforce their position in the fitness equipment market.
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The major companies operating in the global stationary cycle market are Nautilus, Inc. (U.S.), Body-Solid, Inc. (U.S.), LifeCORE Fitness, Inc. (U.S.), and Brunswick Corporation (U.S.), Cybex International (U.S.), Precor, Inc. (U.S.), Technogym (Italy), Star Trac (U.S.), ICON Health & Fitness, Inc. (U.S.), and Johnson Health Tech. Co., Ltd. (Taiwan).