Breakfast cereals are processed grains that are usually consumed with milk, yoghurt or eaten as it is. Breakfast cereal consumption is increasing steadily due to consumer awareness regarding benefits of eating healthy breakfast cereals. The breakfast cereals market shows a steady growth in North America and Europe. The emerging economies of Asia-Pacific and Latin America are showing an increased consumption of breakfast cereals due to rising awareness about health and wellness foods. The geographic analysis of the market is focused on regions that include North America, Europe, Asia-Pacific, and Rest of World. The information contained in the report includes market sizes, forecast, trends and competitive strategies preferred by the key market players.
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End-user application analysis
- Opportunities for technical research and development to expand the end-use application market
- New product developments in the end-user market which incorporates cereal market
Market movements
- Global factors affecting the cereal production volume in the North American, European and Asia-Pacific regions
- Rising demand of cereal market by the downstream industries
- Changing lifestyles and food demands driving the breakfast cereal market
Product developments
- Success and failures of the new products launched by the dominant players in the cereal market
- Launch of breakfast cereal with qualities of managing hunger and weight, reducing heart disease risk and controlling blood sugar levels
- Economic benefits for manufacturers producing cereal ingredients
- Innovations in breakfast cereals market done by the global manufacturers
Emerging trends
- Emergence of breakfast cereals made up of whole grains which are good sources of nutrients such as selenium, potassium, and magnesium
- The growing affinity of the end-users towards various cereals
Audience for this report
- Breakfast Cereals producing companies
How below markets are influencing the growth of Breakfast Cereals
- North America
- U.S.
- Middle East - Oman
- Canada
- Africa - Egypt
- Africa - Algeria
- Africa - Angola
- Latin America - Mexico
- Latin America - Brazil
- Latin America - Argentina
- Europe - Russia
- United Kingdom
- China
- Asia-Pacific - Thailand
- India
- Middle East - Saudi Arabia
- Middle East
- Africa
- Latin America
- Europe
- Asia-Pacific
1 Introduction
2 Executive Summary
3 Industrial Analysis
3.1Supply Chain analysis
3.2Market share Analysis
4 Market Overview
4.1Introduction
4.2Market Evolution
4.3Related Market
4.4Market Insights
5 Market Analysis
5.1Introduction
5.2Winning imperative
5.3Burning issues
5.4Market Dynamics
5.4.1 Drivers
5.4.2 Restraints
5.4.3 Opportunities
5.6Porter’s five forces
6 Breakfast cereals market, by type
6.1 Cold breakfast cereals (Ready-to-eat)
6.1.2 Hot breakfast cereals
7 Breakfast cereals market, by ingredient
7.1 Oats
7.2 Corn
7.3 Wheat
7.4 Rice
7.5 Others
7 Breakfast cereals market, by geography
7.1North America
7.1.1 U.S.
7.1.2 Canada
7.1.3 Mexico
7.2Europe
7.2.1 Italy
7.2.2 Spain
7.2.3 Germany
7.2.4 France
7.2.5 U.K.
7.2.6 Other European countries
7.3Asia-Pacific
7.3.1 China
7.3.2 India
7.3.3 Japan
7.3.4 Australia
7.3.5 Other Asia-Pacific countries
7.4ROW
7.4.1 Brazil
7.4.2 Argentina
7.4.3 South Africa
7.4.4 Other ROW countries
8. Competitive Landscape
9. Company profiles
Kellogg’s (U.S.)
Quaker (U.S.)
General mills (U.S.)
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