Bring Your Own Device (BYOD) & Enterprise Mobility Market: By Solution (MDM, MAM, TEM, EMCM), By Device (Smartphone, Tablet, Laptop), By Security (Mobile Data Security, Mobile Device Security, Network Security), By Vertical, By Region - Analysis & Forecasts till 2020

Bring Your Own Device (BYOD) is a policy that allows employees to use their personal devices for official purposes, and is essentially applicable to smartphones, laptop devices, and tablet devices. The fast-growing smartphone market has led to the integration of various services in these devices. Thus, employers are encouraging the BYOD policy in organizations across various verticals to enhance productivity and competence of their employees.

Employees within an organization need seamless access to the company’s resources, irrespective of which device they use or from where these are connected to the company’s network. With a large number of personal devices being connected to the corporate network, the privacy and security of the data is a major concern for the organization. However, this issue can be resolved with companies redefining their security and privacy policies.

The global Bring Your Own Device (BYOD) & enterprise mobility market report provides insights into the key market players, challenges, and drivers, along with an in-depth analysis of the future scope of the market. Major players such as IBM, Microsoft Corporation, MobileIron, Alcatel-Lucent, Hewlett-Packard, AirWatch, Avaya Inc., Cisco Systems, Good Technology, and Citrix Systems, Inc. have been comprehensively profiled in this report. Players in this market have adopted various strategies to expand their global presence and increase their market share. Agreements, mergers & acquisitions, and new product developments are some of the major strategies adopted by the market players to achieve growth in the Bring Your Own Device (BYOD) & enterprise mobility market.

New product launches is the main growth strategy adopted by key market players. In October 2015, AirWatch launched AirWatch video, the latest application in its Enterprise Mobility Management (EMM) suite. The application will integrate with Content Delivery Network (CDN) operators to facilitate secured video distribution in enterprises. In August 2015, Hewlett-Packard announced the launch of Hewlett-Packard ‘mt42’, the world's thinnest, lightest, and most powerful quad-core mobile thin client laptop, which will enable business customers in different sectors, such as financial services, healthcare, and government to perform their tasks in a virtualized environment.

The report on the global Bring Your Own Device (BYOD) & enterprise mobility market report also highlights global adoption trends and future growth potential of the market across different regions. The global BYOD & enterprise mobility market is estimated at USD 106.45 billion in 2015, and is expected to reach USD 360.07 billion by 2020, at a CAGR 27.6 % from 2015 to 2020.

The major factors that are expected to drive the growth of the Bring Your Own Device (BYOD) & enterprise mobility market include the rising adoption of BYOD policy across industries to provide flexibility and convenience of use to their employees and the increasing use of smartphones, tablets, and notebook PC’s for corporate use. This report analyzes the growth rate and penetration of BYOD across regions such as North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. It also includes a competitive landscape and portfolio comparison that helps in understanding specific offerings by each company. The report analyzes the adoption trends, future growth potential, and key DROCs in this market.

Scope of the report:

BYOD & enterprise mobility market is a broad study of the global market and forecasts the market sizes and trends in the following sub-segments.

Global BYOD & Enterprise Mobility Market, By Solution

• Mobile Device Management (MDM)
• Mobile Application Management (MAM)
• Telecom Expense Management (TEM)
• Enterprise Mobile Content Management (EMCM)
• Enterprise Mobile Email Management (EMEM)
• Others

Global BYOD & Enterprise Mobility Market, By Device

• Smartphones
• Tablets
• Laptops

Global BYOD & Enterprise Mobility Market, By Security

• Mobile Data Security
• Mobile Device Security
• Mobile Identity and Access Management
• Network Security

Global BYOD & Enterprise Mobility Market, By Industry

• Manufacturing
• Healthcare
• Logistics & Transportation
• Retail
• BFSI
• IT & Telecom
• Public Sector
• Others

Global BYOD & Enterprise Mobility Market, By Region

• North America (NA)
• Europe (EU)
• Asia-Pacific (APAC)
• Middle East & Africa (MEA)
• Latin America (LA)

Customization Options:

• Product Analysis
• Product Matrix, which gives a detailed comparison of product portfolio of each company
• Geographic Analysis
• Further breakdown of the North America BYOD & Enterprise mobility market into Mexico and Canada
• Further breakdown of the Europe BYOD & Enterprise mobility market into U.K, Germany, Spain, and others
• Further breakdown of the Asia-Pacific BYOD & Enterprise mobility market into India, China, Australia, and others
• Company Information
• Detailed analysis and profiling of additional market players (Up to 5)

Target Audience:

• Software and Solution Providers
• Device Manufacturers
• System Integrators
• BYOD Service Users
• Wireless Network Operators
• Application and Software Developers
• Government/Non-profit Associations
• Business Organizations

Related Reports:

North America Bring Your Own Device (BYOD) Market, By Solution (Mobile Device Management (MDM), Mobile Application Management (MAM), Telecom Expense Management TEM, Enterprise Mobile Content Management (EMCM), and Enterprise Mobile Email Management (EMEM), By Devices, By Security, By Vertical, and By Geography - Global Forecast to 2019

http://www.micromarketmonitor.com/market/north-america-bring-your-own-device-byod-9516355821.html

Europe Bring Your Own Device (BYOD) Market, By Solution (Mobile Device Management (MDM), Mobile Application Management (MAM), Telecom Expense Management TEM, Enterprise Mobile Content Management (EMCM), and Enterprise Mobile Email Management (EMEM), By Devices, By Security, By Vertical, and By Geography - Global Forecast to 2019

http://www.micromarketmonitor.com/market/europe-bring-your-own-device-byod-3002657170.html

Asia-Pacific Bring Your Own Device (BYOD) Market, By Solution (Mobile Device Management (MDM), Mobile Application Management (MAM), Telecom Expense Management TEM, Enterprise Mobile Content Management (EMCM), and Enterprise Mobile Email Management (EMEM), By Devices, By Security, By Vertical, and By Geography - Global Forecast to 2019

http://www.micromarketmonitor.com/market/asia-pacific-bring-your-own-device-byod-2795083948.html

Table of Contents 

1 Introduction
    1.1 Objectives of the Study 
    1.2 Market Segmentation & Coverage 
    1.3 Stakeholders 
    1.4 Assumptions 

2 Research Methodology
    2.1 Integrated Ecosystem of Byod & Enterprise Mobility Market 
    2.2 Arriving at the Byod & Enterprise Mobility Market Size 
           2.2.1 Top-Down Approach
           2.2.2 Bottom-Up Approach
           2.2.3 Macroindicator-Based Approach

3 Executive Summary

4 Market Overview
    4.1 Introduction 
    4.2 Market Drivers and Inhibitors 
    4.3 Key Market Dynamics 

5 Byod & Enterprise Mobility Market, By Vertical
    5.1 Introduction 
    5.2 Global Byod & Enterprise Mobility in Manufacturing 
    5.3 Global Byod & Enterprise Mobility in Healthcare 
    5.4 Global Byod & Enterprise Mobility in Logistics and Transportation 
    5.5 Global Byod & Enterprise Mobility in Retail 
    5.6 Global Byod & Enterprise Mobility in Banking, Financial Services, and Insurance (BFSI) 
    5.7 Global Byod & Enterprise Mobility in It and Telecom 
    5.8 Global Byod & Enterprise Mobility in Public Sector 
    5.9 Global Byod & Enterprise Mobility in Others Vertical 

6 Global Byod & Enterprise Mobility Market, By Type
    6.1 Introduction 
    6.2 Global Byod & Enterprise Mobility Type Market , By Device 
           6.2.1 Smartphone
           6.2.2 Tablet
           6.2.3 Laptop
    6.3 Global Byod & Enterprise Mobility Type Market, By Solution 
           6.3.1 Mobile Application Management (Mam)
           6.3.2 Mobile Device Management (Mdm)
           6.3.3 Telecom Expense Management (Tem)
           6.3.4 Enterprise Mobile Content Management (Emcm)
           6.3.5 Enterprise Mobile Email Management (Emem)
           6.3.6 Other Solutions
    6.4 Global Byod & Enterprise Mobility Type Market, By Security 
           6.4.1 Mobile Data Security
           6.4.2 Mobile Device Security
           6.4.3 Mobile Identity and Access Management
           6.4.4 Network Security

7 Byod & Enterprise Mobility Market, By Geography
    7.1 Introduction 
    7.2 North America Byod & Enterprise Mobility Market 
           7.2.1 North America Byod & Enterprise Mobility Market, By Type
           7.2.2 North America Byod & Enterprise Mobility Market, By Vertical
    7.3 Europe Byod & Enterprise Mobility Market 
           7.3.1 Europe Byod & Enterprise Mobility Market, By Type
           7.3.2 Europe Byod & Enterprise Mobility Market, By Vertical
    7.4 Asia-Pacific Byod & Enterprise Mobility Market 
           7.4.1 Asia-Pacific Byod & Enterprise Mobility Market, By Type
           7.4.2 Asia-Pacific Byod & Enterprise Mobility Market, By Vertical
    7.5 Middle East & Africa Byod & Enterprise Mobility Market 
           7.5.1 Middle East & Africa Byod & Enterprise Mobility Market, By Type
           7.5.2 Middle East & Africabyod & Enterprise Mobility Market, By Vertical
    7.6 Latin America Byod & Enterprise Mobility Market 
           7.6.1 Latin Americabyod & Enterprise Mobility Market, By Type
           7.6.2 Latin America Byod & Enterprise Mobility Market, By Vertical

8 Global Byod & Enterprise Mobility Market: Competitive Landscape
    8.1 Company Presence in Byod & Enterprise Mobility Market, By Solution 
    8.2 Mergers & Acquisition 
    8.3 Agreement & Expansion 
    8.4 New Product Launch 
    8.5 Agreements, Partnerships, and Collaborations 

9 Global Byod & Enterprise Mobility Market, By Company
(Overview, Financials, Products & Services, Strategy, and Developments)*
    9.1 Alcatel-Lucent 
    9.2 Avaya, Inc. 
    9.3 Airwatch 
    9.4 Cisco System, Inc. 
    9.5 Ibm Corporation 
    9.6 Hewlett-Packard 
    9.7 Good Technology, Inc. 
    9.8 Citrix Systems, Inc. 
    9.9 Microsoft Corporation 
    9.10 Mobileiron 
*Details on Overview, Financials, Product & Services, Strategy, and Developments Might not be Captured in Case of Unlisted Company

10 Appendix
     10.1 Customization Options 
             10.1.1 Product Portfolio Analysis
             10.1.2 Country Level Data Analysis
             10.1.3 Product Comparison of Various Competitors
     10.2 Related Reports 
     10.3 Introducing Rt: Real Time Market Intelligence 
 

List of Tables 
 

Table 1 Global Byod & Enterprise Mobility Market: Macroindicator By Geography, 2014 (USD Mn) 
Table 2 Global Byod & Enterprise Mobility Market: Drivers and Inhibitors
Table 3 Global Byod & Enterprise Mobility Market, By Industry Vertical, 2013-2020 (USD Bn) 
Table 4 Global Byod & Enterprise Mobility Market, By Type, 2013-2020 (USD Bn)
Table 5 Global Byod & Enterprise Mobility Market, By Region, 2013-2020 (USD Bn)
Table 6 Global Byod & Enterprise Mobility Market, By Vertical, 2013-2020 (USD Bn)
Table 7 Global Byod & Enterprise Mobility in Manufacturing, By Geography, 2013-2020 (USD Bn) 
Table 8 Global Byod & Enterprise Mobility Market in Healthcare Sector, By Geography, 2013-2020 (USD Bn) 
Table 9 Global Byod & Enterprise Mobility Market in Logistics and Transportation, By Geography, 2013-2020 (USD Bn)
Table 10 Global Byod & Enterprise Mobility Market in Retail, By Geography, 2013-2020 (USD Bn) 
Table 11 Global Byod & Enterprise Mobility Market in Banking, Financial Services, and Insurance (Bfsi), By Geography, 2013-2020 (USD Bn)
Table 12 Global Byod & Enterprise Mobility Market in It and Telecom, By Geography,2013-2020 (USD Bn) 
Table 13 Global Byod & Enterprise Mobility Market in Public Sector, By Geography, 2013-2020 (USD Bn)
Table 14 Global Byod & Enterprise Mobility in Others Vertical, By Geography, 2013-2020 (USD Bn) 
Table 15 Global Byod & Enterprise Mobility Market, By Type, 2013-2020 (USD Bn)
Table 16 Global Smartphone Market, By Geography, 2013-2020 (USD Bn)
Table 17 Global Tablet Market, By Geography, 2013-2020 (USD Bn)
Table 18 Global Laptop Market, By Geography, 2013-2020 (USD Bn)
Table 19 Global Mobile Application Management Market, By Geography, 2013-2020 (USD Mn) 
Table 20 Global Mobile Device Management Market, By Geography, 2013-2020 (USD Mn) 
Table 21 Global Telecom Expense Management Market, By Geography, 2013-2020 (USD Mn) 
Table 22 Global Enterprise Mobile Content Management Market, By Geography, 2013-2020(USD Mn)
Table 23 Global Enterprise Mobile Email Management (Emem) Market, By Geography, 2013-2020(USD Mn)
Table 24 Global Other Solution, By Geography, 2013-2020(USD Mn)
Table 25 Global Mobile Data Security Market, By Geography, 2013-2020 (USD Mn)
Table 26 Global Mobile Device Security Market, By Geography, 2013-2020 (USD Mn)
Table 27 Global Mobile Identity and Access Management Market, By Geography, 2013-2020 (USD Mn)
Table 28 Global Network Security Market, By Geography, 2013-2020(USD Mn)
Table 29 Global Byod & Enterprise Mobility Market, By Geography, 2013-2020 (USD Bn) 
Table 30 North America. Byod & Enterprise Mobility Market, By Type, 2013-2020 (USD Bn) 
Table 31 North America Byod & Enterprise Mobility Market, By Vertical, 2013-2020 (USD Bn) 
Table 32 Europe Byod & Enterprise Mobility Market, By Type, 2013-2020 (USD Bn)
Table 33 Europe Byod & Enterprise Mobility Market, By Vertical, 2013-2020 (USD Bn)
Table 34 Asia-Pacific Byod & Enterprise Mobility Market, By Type, 2013-2020 (USD Bn)
Table 35 Asia-Pacific Byod & Enterprise Mobility Market, By Vertical, 2013-2020 (USD Bn) 
Table 36 Middle East & Africabyod & Enterprise Mobility Market, By Type, 2013-2020 (USD Bn) 
Table 37 Middle East & Africabyod & Enterprise Mobility Market, By Vertical, 2013-2020 (USD Bn) 
Table 38 Latin America Byod & Enterprise Mobility Market, By Type, 2013-2020 (USD Bn) 
Table 39 Latin America Byod & Enterprise Mobility Market, By Vertical, 2013-2020 (USD Bn) 
Table 40 Global Byod & Enterprise Mobility Market: Mergers & Acquisitions
Table 41 Global Byod & Enterprise Mobility Market: Agreement & Expansion
Table 42 Global Byod & Enterprise Mobility Market: New Product Launch
Table 43 Agreements, Partnerships, and Collaborations, 2014–2015
Table 44 Alcatel-Lucent: Key Financials, Revenue and Net Income, 2011 – 2014 (USD Mn) 
Table 45 Alcatel-Lucent: Key Financial Revenue, By Geographical Segment, 2012–2014 (USD Mn) 
Table 46 Alcatel Lucent: Key Financials Revenue, By Business Segment, 2012 – 2014 (USD Mn) 
Table 47 Avaya, Inc., Key Financials, Revenue and Net Income, 2011-2014 (USD Mn)
Table 48 Avaya, Inc. : Key Financial Revenue, By Geographical Segment 2011–2014 (USD Mn) 
Table 49 Avaya, Inc. : Key Financials Revenue, By Business Segment, 2011 – 2014 (USD Mn) 
Table 50 Airwatch By Vmware, Key Financials, Revenue and Net Income, 2011-2014 (USD Mn) 
Table 51 Vmware : Key Financials Revenue ,By Geographical Segment, 2011–2014 (USD Mn) 
Table 52 Vmware: Key Financials Revenue, By Business Segment 2011-2014 (USD Mn)
Table 53 Cisco Systems, Inc., : Key Financials ,Revenue and Net Income, 2011-2014 (USD Mn) 
Table 54 Cisco Systems Inc. : Key Financial Revenue, By Geographical Segment, 2011–2014 (USD Mn) 
Table 55 Cisco Systems Inc. : Key Financials Revenue , By Business Segment, 2011 – 2014 (USD Mn) 
Table 56 Ibm Corporation, Revenue and Net Income, 2011–2014 (USD Mn)
Table 57 Ibm Corporation : Key Financial Revenue, By Geographical Segment, 2011–2014 (USD Mn) 
Table 58 Ibm Corporation: Key Financials, By Business Segment 2011-2014 (USD Mn)
Table 59 Hewlett-Packard : Revenue and Net Income, 2011–2014 (USD Mn)
Table 60 Hewlett Packard: Key Financials Revenue,By Business Segment, 2011 - 2014 (USD Mn) 
Table 61 Hewlett Packard: Key Financial Revenue,By Geographical Segment, 2011- 2014 (USD Mn) 
Table 62 Citrix Systems, Inc.: Revenue and Net Income, 2011–2014 (USD Mn)
Table 63 Citrix Systems, Inc : Key Financial Revenue, By Geographical Segment, 2011–2014 (USD Mn) 
Table 64 Citrix Systems, Inc: Key Financials Revenue, By Business Segment, 2011-2014 (USD Mn) 
Table 65 Microsoft Corporation., Revenue and Net Income, 2012–2014 (USD Mn)
Table 66 Microsoft Corporation : Key Financial Revenue, By Geographical Segment, 2012–2014 (USD Mn)
Table 67 Microsoft Corporation: Key Financials Revenue, By Business Segment 2012-2014 (USD Mn) 
Table 68 Mobileiron, Revenue and Net Income, 2011–2014 (USD Mn)
Table 69 Mobileiron : Key Financial Revenue, By Geographical Segment, 2011–2014 (USD Mn) 
Table 70 Mobileiron: Key Financials Revenue, By Business Segment, 2011-2014 (USD Mn) 
 

 
List of Figures 

Figure 1 Byod & Enterprise Mobility Market: Segmentation & Coverage
Figure 2 Byod & Enterprise Mobility Market: Integrated Ecosystem
Figure 3 Research Methodology
Figure 4 Top-Down Approach
Figure 5 Bottom-Up Approach
Figure 6 Macroindicator-Based Approach
Figure 7 Global Byod & Enterprise Mobility Market: Snapshot 2015
Figure 8 Global Byod & Enterprise Mobility Market, By Industry Vertical, 2015 Vs 2020, (USD Bn) 
Figure 9 Global Byod & Enterprise Mobility Market, By Type, 2015 Vs 2020 (USD Bn)
Figure 10 Global Byod & Enterprise Mobility Market Type, By Region, 2015 Vs 2020 (USD Bn) 
Figure 11 Global Byod & Enterprise Mobility Market, By Vertical, 2015-2020 (USD Bn)
Figure 12 Global Byod & Enterprise Mobility Market in Manufacturing, By Geography, 2013-2020 (USD Bn) 
Figure 13 Global Byod & Enterprise Mobility Market in Healthcare Sector, By Geography, 2013-2020 (USD Bn) 
Figure 14 Global Byod & Enterprise Mobility Market in Logistics and Transportation, By Geography, 2013-2020 (USD Bn)
Figure 15 Global Byod & Enterprise Mobility Market in Retail, By Geography, 2013-2020 (USD Bn) 
Figure 16 Global Byod & Enterprise Mobility Market in Banking, Financial Services, and Insurance (Bfsi), By Geography, 2013-2020 (USD Bn)
Figure 17 Global Byod & Enterprise Mobility Market in It and Telecom, By Geography, 2013-2020 (USD Bn) 
Figure 18 Global Byod & Enterprise Mobility Market in Public Sector, By Geography, 2013-2020 (USD Bn)
Figure 19 Global Byod & Enterprise Mobility Market in Others Vertical, By Geography, 2013-2020 (USD Bn) 
Figure 20 Global Byod & Enterprise Mobility Market, By Type, 2015-2020 (USD Bn)
Figure 21 Global Smartphone Market, By Geography, 2013-2020 (USD Bn)
Figure 22 Global Tablet Market, By Geography, 2013-2020 (USD Bn)
Figure 23 Global Laptop Market, By Geography, 2013-2020 (USD Bn)
Figure 24 Global Mobile Application Management (Mam) Market, By Geography, 2013-2020 (USD Mn)
Figure 25 Global Mobile Device Management Market, By Geography, 2013-2020 (USD Bn) 
Figure 26 Global Telecom Expense Management Market, By Geography, 2013-2020 (USD Bn) 
Figure 27 Global Enterprise Mobile Content Management Market, By Geography, 2013-2020 (USD Bn)
Figure 28 Global Enterprise Mobile Email Management (Emem) Market, By Geography, 2013-2020 (USD Mn)
Figure 29 Global Other Solution , By Geography, 2013-2020 (USD Bn)
Figure 30 Global Mobile Data Security Market, By Geography, 2013-2020 (USD Mn)
Figure 31 Global Mobile Device Security Market, By Geography, 2013-2020 (USD Mn)
Figure 32 Global Mobile Identity and Access Management Market, By Geography, 2013-2020 (USD Mn)
Figure 33 Global Network Security Market, By Geography, 2013-2020 (USD Mn)
Figure 34 North America Byod & Enterprise Mobility Market Overview, 2015 & 2020 (%) 
Figure 35 North America Byod & Enterprise Mobility Market, By Type, 2013-2020 (USD Bn) 
Figure 36 North America Byod & Enterprise Mobility Market, By Vertical, 2013-2020 (USD Bn) 
Figure 37 Europe Byod & Enterprise Mobility Market Overview, 2015 & 2020 (%)
Figure 38 Europe Byod & Enterprise Mobility Market, By Type, 2013-2020 (USD Bn)
Figure 39 Europe Byod & Enterprise Mobility Market, By Vertical, 2013-2020 (USD Bn)
Figure 40 Europe Byod & Enterprise Mobility Market Overview, 2015 & 2020 (%)
Figure 41 Asia-Pacific Byod & Enterprise Mobility Market, By Type, 2013-2020 (USD Bn)
Figure 42 Asia-Pacific Byod & Enterprise Mobility Market, By Vertical, 2013-2020 (USD Bn) 
Figure 43 Middle East & Africa Byod & Enterprise Mobility Market Overview, 2015 & 2020 (%) 
Figure 44 Middle East & Africa Byod & Enterprise Mobility Market, By Type, 2013-2020 (USD Bn) 
Figure 45 Middle East & Africabyod & Enterprise Mobility Market, By Vertical, 2013-2020 (USD Bn) 
Figure 46 Latin America Byod & Enterprise Mobility Market Overview, 2015 & 2020 (%)
Figure 47 Latin Americabyod & Enterprise Mobility Market, By Type, 2013-2020 (USD Bn)
Figure 48 Latin America Byod & Enterprise Mobility Market, By Vertical, 2013-2020 (USD Bn) 
Figure 49 Byod & Enterprise Mobility : Company Product Coverage, By Solution, 2015
Figure 50 Alcatel-Lucent: Revenue Mix, 2014 (%)
Figure 51 Avaya, Inc: Revenue Mix, 2014 (%)
Figure 52 Airwatch By Vmware: Revenue Mix, 2014 (%)
Figure 53 Cisco Systems, Inc: Revenue Mix, 2014 (%)
Figure 54 Ibm Revenue Mix, 2014 (%)
Figure 55 Hewlett-Packard Revenue Mix, 2014 (%)
Figure 56 Citrix Systems, Inc., Revenue Mix, 2014 (%)
Figure 57 Microsoft Corporation, Revenue Mix, 2014 (%)
Figure 58 Mobileiron, Revenue Mix, 2014 (%)

In recent years, BYOD has been adopted majorly across seven different verticals, namely, manufacturing, healthcare, logistics and transportation, retail, BFSI, IT and telecom, and the public sector. BYOD has provided employees across these verticals a flexible work environment, as they can access privileged company information by using their own devices irrespective of their location. This has helped the transformation of a conventional workforce into a mobile-centric force, due to the adoption of smart mobile devices in businesses.

A growing number of employees are using their personal devices for business purposes with the support of IT management. BYOD can be an advantage to an organization; however, at the same time, a considerable amount of risk is associated with the implementation of this policy. Making use of smart devices in the organization is advantageous for the enterprise, but it can be challenging for IT staff to find an efficient and cost-effective solution to manage the organization’s security and communication requirements.

The use of mobile devices helps employees stay connected and productive even if they are out of office. In a situation where anytime and anywhere contact is crucial, lack of efficient communication can result in poor decision making, incompetent workflow practice, and postponed responses. The BYOD concept allows employees to speedily access information instantly and simultaneously collaborate with colleagues.

The Bring Your Own Device (BYOD) & enterprise mobility market has been segmented based on solution, device, and security. Based on solution, the market has been segmented into mobile device management (MDM), mobile application management (MAM), telecom expense management (TEM), enterprise mobile content management (EMCM), enterprise mobile email management (EMEM), and others. Based on device, the BYOD & enterprise mobility market has been categorized into smartphones, tablets, and laptops. Based on security, the market has been segmented into mobile data security, mobile device security, mobile identity & access management, and network security. Based on vertical, the market has been segmented into manufacturing, healthcare, logistics & transportation, retail, BFSI, IT & telecom, public sector, and others.

Players in this market have adopted various strategies to expand their global presence and increase their market share. Agreements, mergers & acquisitions, and new product launches are some of the major strategies adopted by the market players to achieve growth in the BYOD & enterprise mobility market. The major players considered in this report are Alcatel-Lucent, IBM, Hewlett-Packard, Microsoft Corporation, AirWatch, Avaya Inc., MobileIron, CISCO Systems, Good Technology, and Citrix Systems, Inc.

New product launches is the main growth strategy adopted by market players such as MobileIron, AirWatch, IBM, Hewlett-Packard, Microsoft Corporation, and others to expand their client base and enter new market spaces. This strategy accounted for approximately 20% of the total strategic developments in the market.

The global Bring Your Own Device (BYOD) & Enterprise mobility market is expected to grow from USD 106.45 billion in 2015 to USD 360.07 billion in 2020, at a CAGR of 27.6% from 2015 to 2020.

Table 1 -  Global Bring Your Own Device (BYOD) & Enterprise Mobility Market: Market Size And Growth Rate, 2013-2020 (Usd Billion) 

Source: MicroMarketMonitor Analysis