Convenience foods are the foods that have been exclusively designed to facilitate the consumption of food with relative easiness. The consumption of these foods is driven by busy lifestyles and an aging population. Convenience foods are good in taste and uncompromised with quality. These foods comes to expectations in terms of ease of use, safety, variety, packaging, nutritional value and product appeal and are available at relatively low cost throughout year, irrespective of season.
This report provides a comprehensive analysis of the convenience food market, which is witnessing a steady growth. The innumerous categories of food that comes under this category and the innovations in the development and improvement in the technologies (Packaging) by which these foods are available to the customers are helping this industry to grow. The convenience food products such as frozen baker products, bakery products, pre-cooked meals, nuts, ready-to-eat foods, premixes and others have been identified in the report.
This report describes the convenience food market across the globe. The regions covered include North America (U.S., Canada, and Mexico), Europe (U.K., Germany, France, Italy, Spain, Russia, etc.), Asia-Pacific (China, Japan, Australia, etc.), and Rest of the World (Brazil, South Africa, etc.). The growth strategies of the market players have been identified and analyzed. The manufacturers are aware of the emerging Asian, Latin American, and Eastern European markets as potential drivers of the convenience food business. This market is predicted to continue flourishing in both the developed and developing regions. The growth is also attributed to the growing demands for healthy and nutritious products and increase in the demand for processed food. U.S. is one of the most influencing country in the convenience food business.
Few industry giants such as Kerry Group (Ireland), ABP foods Ltd. (U.K.), etc. dominate the convenience food market. other companies such as Musgrave (Ireland), Kellogg’s (U.S.), Glanbia Plc. (Irealnd), Unilever Limited (U.K.), and Pepsico Foods (U.S.) have a strong presence in this market. Kellogg’s has a strong presence in North America. The Kerry Group, a giant in the food and ingredients manufacturing, is also considered a dominant player in the convenience food market, expanding its foot-hold from the western countries to the Asia-Pacific, by acquiring larger players in the food business.
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