Middle East and Africa Social Media Analytics Market
- Report Code: SO 1004
- Publish Date: Upcoming
The social media analytics market in the Middle East and Africa (MEA) is expected to grow from $319.70 million in 2014 to $1,000.90 million in 2019 at an estimated CAGR of 25.64% during the forecast period. The market drivers include better consumer insight, branding of company products, and the improved ability to respond to customer wants and needs.
The MEA region is creating opportunities for global brands in relation to social media analytics. This is due to the excessive use of social media by the population (88%) to share opinions, connect with like-minded people, research purchases, and create communities.
The Middle East and African social media analytics market report provides a competitive benchmarking of leading players in the industry such as Microsoft, IBM, SAP, Salesforce, Oracle, and others in terms of their product offerings, key strategies, and operational parameters. The report provides global market trends, overall adoption scenarios, competitive landscapes, and key drivers, restraints, and opportunities in this market. It aims to estimate the current size and the future growth potential of this market across the different applications, verticals, and regions.
Report Options
The report has been segmented as follows:
- By Software: Software as a Service, mPACT, Social Relationship Management Software, and Others
- By Tools: Klout, Google Analytics, BackTweets, Alterian/SDL, Argyle Social, and Others
- By Verticals: BFSI, Healthcare, IT & Telecom, Government, Financials, Retail, Logistics, Manufacturing, and Others
Customization Options
With the MMM assessment, we will best meet your company’s specific customization requirements. The following customization options provide an insight into comprehensive industry standards and a deep-dive analysis:
Solutions Matrix
- Comprehensive analysis and benchmarking of technologies and solutions in the social media analytics market
Competitive Benchmarking
- Value-chain evaluation using events, developments, and market data for vendors in the market ecosystem, across various industrial verticals, market segmentation, and categorization
- Opportunity identification by connecting related markets using cascaded value-chain analysis; for instance, validation of the growth in social media analytics market due to corresponding growth in the big data market
Vendor Landscaping
- Vendor market watch and predictions, vendor market shares and offerings, categorization of adoption trends, and market dominance (leaders, challengers, followers, nichers)
R&D Watch
- Market movement tracking in R&D space; for instance, algorithm optimization firms, statistical analysis firms, deep learning firms, academic institutions (tier-1 firms and major emphasis on tier-2/3 firms)
Client Tracker
- Listing and analysis of deals, case studies, R&D investments, events, discussion forums, alliances, and partners of tier-1 and tier-2/3 vendors for the last 3 years
- Study of geographic vertical expansion of companies, thus enhancing customer service
Vertical Analysis
- Analysis of different industrial verticals by technologies and solutions
- Industry Verticals: Defense, Healthcare, BFSI, Retail, Manufacturing, Education, Security, Logistics, IT and Telecom, and others
Market Data Tracker
- Region and country-specific market forecast and analysis
- Identification of key end-user segments by country
1 Introduction
1.1 Objective of the study
1.2 Market Definitions
1.3 Market Segmentation & Aspects Covered
1.4 Research Methodology
1.4.1 Assumptions (Market Size, Forecast, etc)
2 Executive Summary
3 Market Overview
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