North America Location Based Services (LBS) Market

Location based service (LBS) is a solution which helps in analyzing the information of the location so that it can be integrated with the business processes. This solution is also an alternative to the existing GIS resources.  The latest technology, that is smart phone’s and social networking trends, are the drivers for the location based service (LBS) market.

In addition, the location based services (LBS) market is expected to rise due to availability of low-cost GPS devices, high interest in user’s private location information services, and deployment of 4G. The major opportunity areas in the location based service (LBS) market are from the navigation, mobile advertisements, tourism, and consumer tracking. North America is one of the developed regions in technology and software applications. Various organizations serve the North America location based service (LBS) market by using the location based services or Apps to track their client, as it aids them in marketing.

The North American location based service (LBS) market is expected to grow from $2256.4 million in 2013 to $113300.7 million by 2019, at an estimated CAGR of 36.7%, for the given period. The North American location based service (LBS) market can be segmented by geographies, products, service, technology, application, and verticals.

The segmentation of the global location based service (LBS) market is based on applications like mapping, discovery and infotainment, business intelligence and analytics, emergency support and disaster management, leisure and social networking, location based advertising, location based games and augmented reality, tracking.

The report analyzes global adoption trends, future growth potential, key drivers, restraints, opportunities, and best practices in the location based service market. The technologies covered in this report are Cell-ID, E-OTD, OTDOA, A-GPS, E-GPS, and hybrid Technology.

The location based service (LBS) market is also segmented on the basis of different verticals –BFSI, academia and education, healthcare, manufacturing, government and defense, oil and gas, transportation and logistics, media and advertising and retail. It covers analysis of top players in the market comprising Cisco, Microsoft, ESRI, Blackberry, Facebook, and Masternaut. Besides, the market also examines potential growth, market sizes, and revenue forecasts across different platforms, solutions, and services.

Report Options

• By Product: Hardware, software, and service
• By Service : Consulting, managed service, and system integration
• By Technology: Cell site identification (Cell ID), enhanced observed time difference (E-OTD), observed time difference of arrival (OTDOA), assisted GPS (A-GPS), enhanced GPS (E-GPS), and hybrid technology
• By Application: Mapping, discovery and infotainment, business intelligence and analytics, emergency support and disaster management, leisure and social networking, location-based advertising,  location-based games and augmented reality, and tracking   
• By Industry Verticals: Banking, financial service  and insurance (BFSI), telecom and information technology (IT), oil and gas, healthcare, and government and public

Customization Options

Along with the market data, you can also customize the MMM assessment that meets your company’s specific needs. Following customization options provide comprehensive industry standard and deep dive analysis:

Solutions Matrix

• Comprehensive analysis and benchmarking of Service, solutions, user types, verticals, and regions in the North America Location Based Service (LBS) market

Competitive Benchmarking

• Value chain evaluation using events, developments, market data for vendors in the market ecosystem, across various industrial verticals, market segmentation, and categorization
• Uncover hidden opportunities by connecting related markets using cascaded value chain analysis. For instance, we can qualify the growth in North America location based service (LBS) market to corresponding growth in the use of smartphones

Vendor Landscaping

• Vendor market watch and predictions, vendor market shares and offerings, categorization of adoption trends and market dominance (leaders, challengers, followers, and nicher)

Watch(Methods)

• Control plane locating
• GSM localization
• Self-reported positioning

Portfolio

• Geographical diversification
•  Location based services market ecosystem
•  High reliability and excellence

Market Data Tracker

• Regional and country specific market forecast and analysis
• Identification of key end-user segments by country
• Market opportunity plotting and portfolio comparison

Application Catalogue

• Marketing
• Emergency
• Information services
• Navigation
• Location based social media
• Mobile location-based gaming
• Sports
• Billing
• Geotagging
• Tracking
• Augmented reality

1. Introduction
1.1. Objectives
1.2. Report Description
1.3. Markets Covered
1.4. Stakeholders
1.5. Research Methodology
1.5.1. Secondary and Primary Research
1.5.2. Data Triangulation and Market forecasting
1.6. Forecast Assumptions

2. Executive Summary
2.1. Abstract
2.2. Overall Market Size
 

3. Market Ecosystem and Dynamics
3.1. Market Definition
3.2. Market Segmentation
3.3. Market Dynamics
3.3.1. Drivers
3.3.1.1. Increasing Adoption of GPS Enabled Devices
3.3.1.2. Location Based Advertising
3.3.2. Restraints and Challenges
3.3.2.1. Lack of Knowledge Among Consumers for Keeping Communication
Intact
3.3.3. Time-Impact Analysis of Dynamics
3.4. Value Chain
3.5. Real-Time Locating Systems (RTLS)
3.6. Target Audience
3.6.1. Mobile Network Operators
3.6.2. LBS Applications Developers
3.6.3. Wireless Infrastructure Provider
3.6.4. Mobile Content Developers and Aggregators
3.6.5. Mobile Commerce and Advertising Companies
 

4. North America Location Based Services: Market Size and Forecast By Product
4.1. Introduction
4.2. Hardware
4.2.1. Overview
4.2.2. Market Size and Forecast By Application
4.2.3. Market Size and Forecast By Vertical
4.2.4. Market Size and Forecast By Region and Countries
4.3. Software
4.3.1. Overview
4.3.2. Market Size and Forecast By Application
4.3.3. Market Size and Forecast By Vertical
4.3.4. Market Size and Forecast By Region and Countries
4.4. Services
4.4.1. Overview
4.4.2. Market Size and Forecast By Application
4.4.3. Market Size and Forecast By Vertical
4.4.4. Market Size and Forecast By Region and Countries
 

5. North America Location Based Services: Market Size and Forecast By Service
5.1. Introduction
5.2. Consulting
5.2.1. Overview
5.2.2. Market Size and Forecast By Application
5.3. Managed Services
5.3.1. Overview
5.3.2. Market Size and Forecast By Application
5.4. System Integration
5.4.1. Overview
5.4.2. Market Size and Forecast By Application
5.5. Other Services
5.5.1. Overview
5.5.2. Market Size and Forecast
 

6. North America Location Based Services: Market Size and Forecast By Technology
6.1. Introduction
6.2. Cell Site Identification (Cell-ID)
6.2.1. Overview
6.2.2. Market Size and Forecast By Application
6.2.3. Market Size and Forecast By Region and Countries
6.3. Enhanced Observed Time Difference (E-OTD)
6.3.1. Overview
6.3.2. Market Size and Forecast By Application
6.3.3. Market Size and Forecast By Region and Countries
6.4. Observed Time Difference of Arrival (OTDOA)
6.4.1. Overview
6.4.2. Market Size and Forecast By Application
6.4.3. Market Size and Forecast By Region and Countries
6.5. Assisted GPS (A-GPS)
6.5.1. Overview
6.5.2. Market Size and Forecast By Application
6.5.3. Market Size and Forecast By Region and Countries
6.6. Enhanced GPS (E-GPS)
6.6.1. Overview
6.6.2. Market Size and Forecast By Application
6.6.3. Market Size and Forecast By Region and Countries
6.7. Hybrid Technology
6.7.1. Overview
6.7.2. Market Size and Forecast By Application
6.7.3 Market Size and Forecast By Region and Countries
6.8. Other Technologies
6.8.1. Overview
6.8.2. Market Size and Forecast
 

7. North America Location Based Services: Market Size and Forecast By Application
7.1. Introduction
7.2. Mapping, Discovery and Infotainment
7.2.1. Overview
7.2.2. Market Size and Forecast By Region and Countries
7.2.3. Market Size and Forecast By Vertical
7.3. Business Intelligence and Analytics
7.3.1. Overview
7.3.2. Market Size and Forecast By Region and Countries
7.3.3. Market Size and Forecast By Vertical
7.4. Emergency Support and Disaster Management
7.4.1. Overview
7.4.2. Market Size and Forecast By Region and Countries
7.4.3. Market Size and Forecast By Vertical
7.5. Leisure and Social Networking
7.5.1. Overview
7.5.2. Market Size and Forecast By Region and Countries
7.5.3. Market Size and Forecast By Vertical
7.6. Location-Based Advertising
7.6.1. Overview
7.6.2. Market Size and Forecast By Region and Countries
7.6.3. Market Size and Forecast By Vertical
7.7. Location-Based Games and Augmented Reality
7.7.1. Overview
7.7.2. Market Size and Forecast By Region and Countries
7.7.3. Market Size and Forecast By Vertical
7.8. Tracking
7.8.1. Overview
7.8.2. Market Size and Forecast By Region and Countries
7.8.3. Market Size and Forecast By Vertical
7.9. Other Applications
7.9.1. Overview
7.9.2. Market Size and Forecast
 

8. North America Location Based Services: Market Size and Forecast By End User
8.1. Introduction
8.2. Academia and Education
8.2.1. Overview
8.2.2. Market Size and Forecast By Products
8.2.3. Market Size and Forecast By Region and Countries
8.3. Banking, Financial Services and Insurance (BFSI)
8.3.1. Overview
8.3.2. Market Size and Forecast By Product
8.3.3. Market Size and Forecast By Region and Countries
8.4. Government and Defense
8.4.1. Overview
8.4.2. Market Size and Forecast By Product
8.4.3. Market Size and Forecast By Region and Countries
8.5. Healthcare
8.5.1. Overview
8.5.2. Market Size and Forecast By Product
8.5.3. Market Size and Products By Region and Countries
8.6. Consumer Goods and Retail
8.6.1. Overview
8.6.2. Market Size and Forecast By Product
8.6.3. Market Size and Forecast By Region and Countries
8.7. Media and Advertising
8.7.1. Overview
8.7.2. Market Size and Forecast By Product
8.7.3. Market Size and Forecast By Region and Countries
8.8. Manufacturing
8.8.1. Overview
8.8.2. Market Size and Forecast By Product
8.8.3. Market Size and Products By Region and Countries
8.9. Oil and Gas
8.9.1. Overview
8.9.2. Market Size and Forecast By Product
8.9.3. Market Size and Forecast By Region and Countries
8.10. Transportation and Logistics
8.10.1. Overview
8.10.2. Market Size and Forecast By Product
8.10.3. Market Size and Forecast By Region and Countries
8.11. Other Verticals
8.11.1. Overview
8.11.2. Market Size and Forecast
 

9. North America Location Based Services: Market Size and Forecast By Countries
9.1. Introduction
9.1.1. Parfait Charts
9.1.2. Adoption Trends
9.2. U.S.
9.2.1. Overview
9.2.2. Market Size and Forecast By Technology
9.3. Canada
9.3.1. Overview
9.3.2. Market Size and Forecast By Technology
9.4. Mexico
9.4.1. Overview
9.4.2. Market Size and Forecast By Technology
9.5. Rest of North America
9.5.1. Overview
9.5.2. Market Size and Forecast By Technology
 

10. North America Location Based Services: Market Analysis, Trends and Insights
10.1. Competitive Landscape
10.1.1. Ecosystem and Roles
10.1.2. Portfolio Comparison
10.2. End-User Landscape
 

11. Companies Profile (Overview, Products & Services, Strategies & Insights, Developments and Mmm View)*
11.1. Microsoft
11.2. Google
11.3. Cisco
11.4. IBM
11.5. HP

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