North America Social Media Analytics Market
- Report Code: SO 1005
- Publish Date: Upcoming
The North American social media analytics market is expected to grow from $732.40 million in 2014 to $2,186.80 million in 2019 at an estimated CAGR of 24.45% during the forecast period. The market drivers include better consumer insight, branding of company products, and the improved ability to respond to customer wants and needs.
In North America, nearly 61% marketers use social media analytics tools for marketing events which include campaign tracking, brand analysis, competitive analysis, and much more.
The North American social media analytics market report provides a competitive benchmarking of leading players in the industry such as Microsoft, IBM, SAP, Salesforce, Oracle, and others in terms of their product offerings, key strategies, and operational parameters. The report provides global market trends, overall adoption scenarios, competitive landscapes, and key drivers, restraints, and opportunities in this market. It aims to estimate the current size and the future growth potential of this market across the different applications, verticals, and regions.
Report Options
The report has been segmented as follows:
- By Software: Software as a Service, mPACT, Social Relationship Management Software, and Others
- By Tools: Klout, Google Analytics, BackTweets, Alterian/SDL, Argyle Social, and Others
- By Verticals: BFSI, Healthcare, IT & Telecom, Government, Financials, Retail, Logistics, Manufacturing, and Others
Customization Options
With the MMM assessment, we will best meet your company’s specific customization requirements. The following customization options provide an insight into comprehensive industry standards and a deep-dive analysis:
Solutions Matrix
- Comprehensive analysis and benchmarking of technologies and solutions in the social media analytics market
Competitive Benchmarking
- Value-chain evaluation using events, developments, and market data for vendors in the market ecosystem, across various industrial verticals, market segmentation, and categorization
- Opportunity identification by connecting related markets using cascaded value-chain analysis; for instance, validation of the growth in social media analytics market due to corresponding growth in the big data market
Vendor Landscaping
- Vendor market watch and predictions, vendor market shares and offerings, categorization of adoption trends, and market dominance (leaders, challengers, followers, nichers)
R&D Watch
- Market movement tracking in R&D space; for instance, algorithm optimization firms, statistical analysis firms, deep learning firms, academic institutions (tier-1 firms and major emphasis on tier-2/3 firms)
Client Tracker
- Listing and analysis of deals, case studies, R&D investments, events, discussion forums, alliances, and partners of tier-1 and tier-2/3 vendors for the last 3 years
Vertical Analysis
- Analysis of different industrial verticals by technologies and solutions
- Industry verticals: Defense, Healthcare, BFSI, Retail, Manufacturing, Education, Security, Logistics, IT and Telecom, and others
Market Data Tracker
- Region and country-specific market forecast and analysis
- Identification of key end-user segments by country
Product/Geographic Expansion
- Study of the trends and investments which will help companies expand globally
1. Introduction
1.1. Objective
1.2. Market Definition
1.3. Markets Covered
1.4. Stakeholders
1.5. Research Methodology
1.5.1. Key Data
1.5.2. Secondary and Primary Research
1.5.3. Data Triangulation and Market Forecasting
1.6. Assumptions
1.7. Acronyms
2. Executive Summary
2.1. Abstract
2.2. Overall Market Size
3. Market Overview
3.1. Market Definition
3.2. Market Evolution
3.3. Market Segmentation
3.4. Market Dynamics
3.4.1. Drivers
3.4.1.1. Demand for Customer Insight
3.4.1.2. Significant Role in Campaign Management
3.5. Value Chain
4. North America Social Media Analytics: Market Size and Forecast By Solutions
4.1. Introduction
4.2. Data Aggregation
4.2.1. Overview
4.2.2. Market Size and Forecast
4.2.2.1. Market Size and Forecast By Verticals
4.2.2.2. Market Size and Forecast By Users
4.3. Smart Filtering
4.3.1. Overview
4.3.2. Market Size and Forecast
4.3.2.1. Market Size and Forecast By Verticals
4.3.2.2. Market Size and Forecast By Users
4.4 Meaning Extraction
4.4.1. Overview
4.4.2. Market Size and Forecast
4.4.2.1. Market Size and Forecast By Verticals
4.4.2.2. Market Size and Forecast By Users
4.5. Consumable Analytics
4.5.1. Overview
4.5.2. Market Size and Forecast
4.5.2.1. Market Size and Forecast By Verticals
4.5.2.2. Market Size and Forecast By Users
4.6. Process Orchestration
4.6.1. Overview
4.6.2. Market Size and Forecast
4.6.2.1. Market Size and Forecast By Verticals
4.6.2.2. Market Size and Forecast By Users
4.7. Stream Processing
4.7.1. Overview
4.7.2. Market Size and Forecast
4.7.2.1. Market Size and Forecast By Verticals
4.7.2.2. Market Size and Forecast By Users
4.8. Others
4.8.1. Overview
4.8.2. Market Size and Forecast
4.8.2.1. Market Size and Forecast By Verticals
4.8.2.2. Market Size and Forecast By Users
5. North America Social Media Analytics: Market Size and Forecast By Applications
5.1. Introduction
5.2. Targeting Offer and Campaign Management
5.2.1. Overview
5.2.2. Market Size and Forecast
5.2.2.1. Market Size and Forecast By Verticals
5.2.2.2. Market Size and Forecast By Users
5.3. Churn Prediction and Social Network Analysis
5.3.1. Overview
5.3.2. Market Size and Forecast
5.3.2.1. Market Size and Forecast By Verticals
5.3.2.2. Market Size and Forecast By Users
5.4. Customer Relationship Management (Crm)
5.4.1. Overview
5.4.2. Market Size and Forecast
5.4.2.1. Market Size and Forecast By Verticals
5.4.2.2. Market Size and Forecast By Users
5.5. Business Analytics
5.5.1. Overview
5.5.2. Market Size and Forecast
5.5.2.1. Market Size and Forecast By Verticals
5.5.2.2. Market Size and Forecast By Users
5.6. Customer Insight
5.6.1. Overview
5.6.2. Market Size and Forecast
5.6.2.1. Market Size and Forecast By Verticals
5.6.2.2. Market Size and Forecast By Users
5.7. Merchandize Planning
5.7.1. Overview
5.7.2. Market Size and Forecast
5.7.2.1. Market Size and Forecast By Verticals
5.7.2.2. Market Size and Forecast By Users
5.8. Others
5.8.1. Overview
5.8.2. Market Size and Forecast
5.8.2.1. Market Size and Forecast By Verticals
5.8.2.2. Market Size and Forecast By Users
6. North America Social Media Analytics: Market Size And Forecast By Services
6.1. Introduction
6.2. Professional and Support Services
6.2.1. Overview
6.2.2. Market Size and Forecast
6.2.2.1. Market Size and Forecast By Verticals
6.2.2.2. Market Size and Forecast By Users
6.3. Consulting Services
6.3.1. Overview
6.3.2. Market Size and Forecast
6.3.2.1. Market Size and Forecast By Verticals
6.3.2.2. Market Size and Forecast By Users
7. North America Social Media Analytics: Market Size and Forecast By Deployment
7.1. Introduction
7.2. On-Premise
7.2.1. Overview
7.2.2. Market Size and Forecast
7.2.2.1. Market Size and Forecast By Verticals
7.2.2.2. Market Size and Forecast By Region and Countries
7.3. On-Demand
7.3.1. Overview
7.3.2. Market Size and Forecast
7.3.2.1. Market Size and Forecast By Verticals
7.3.2.2. Market Size and Forecast By Region and Countries
8. North America Social Media Analytics: Market Size and Forecast By Users
8.1. Introduction
8.2. Small and Medium Enterprises
8.2.1. Overview
8.2.2. Market Size and Forecast
8.2.2.1 Market Size and Forecast By Verticals
8.2.2.2 Market Size and Forecast By Region and Countries
8.3. Large Enterprise
8.3.1. Overview
8.3.2. Market Size and Forecast
8.3.2.1 Market Size and Forecast By Verticals
8.3.2.2 Market Size and Forecast By Region and Countries
9. North America Social Media Analytics: Market Size And Forecast By Verticals
9.1. Introduction
9.2. Banking, Financial Services and Insurance (Bfsi)
9.2.1. Overview
9.2.2. Market Size and Forecast
9.2.2.1 Market Size and Forecast By Region and Countries
9.3. Telecommunication and It
9.3.1. Overview
9.3.2. Market Size and Forecast
9.3.2.1 Market Size and Forecast By Region and Countries
9.4. Government
9.4.1. Overview
9.4.2. Market Size and Forecast
9.4.2.1 Market Size and Forecast By Region and Countries
9.5. Academia and Education
9.5.1. Overview
9.5.2. Market Size and Forecast
9.5.2.1 Market Size and Forecast By Region and Countries
9.6. Transportation and Logistics
9.6.1. Overview
9.6.2. Market Size and Forecast
9.6.2.1 Market Size and Forecast By Region and Countries
9.7. Media and Entertainment
9.7.1. Overview
9.7.2. Market Size and Forecast
9.7.2.1 Market Size and Forecast By Region and Countries
9.8. Consumer Goods and Retail
9.8.1. Overview
9.8.2. Market Size and Forecast
9.8.2.1 Market Size and Forecast By Region and Countries
9.9. Others
9.9.1. Overview
9.9.2. Market Size and Forecast
9.9.2.1 Market Size and Forecast By Region and Countries
10. North America Social Media Analytics: Market Size And Forecast By Countries
10.1. Introduction
10.1.1. Parfait Charts
10.2. U.S.
10.2.1. Overview
10.2.2. Market Size and Forecast
10.2.2.1 Market Size and Forecast By Solutions
10.2.2.2 Market Size and Forecast By Services
10.3. Canada
10.3.1. Overview
10.3.2. Market Size and Forecast
10.3.2.1 Market Size and Forecast By Solutions
10.3.2.2 Market Size and Forecast By Services
10.4. Mexico
10.4.1. Overview
10.4.2. Market Size and Forecast
10.4.2.1 Market Size and Forecast By Solutions
10.4.2.2 Market Size and Forecast By Services
10.5. Rest Of North America
10.5.1. Overview
10.5.2. Market Size and Forecast
10.5.2.1 Market Size and Forecast By Solutions
10.5.2.2 Market Size and Forecast By Services
11. North America Social Media Analytics: Market Landscape
11.1. Competitive Landscape
11.1.1. Ecosystem and Roles
11.1.2. Portfolio Comparison
11.1.2.1 Overview
11.1.2.2 Product Category Mapping
11.2. End-User Landscape
11.2.1. Market Opportunity Analysis
11.2.2. End-User Analysis
11.2.2.1 Channel Analysis
11.2.2.2 Feature Analysis
12. Company Profiles
12.1. Graphdive
12.1.1. Overview
12.1.2. Products & Services
12.1.3. Analyst Insight
12.2. Social Crawlytics
12.2.1. Overview
12.2.2. Products & Services
12.2.3. Analyst Insight
12.3. Thoughtbuzz
12.3.1. Overview
12.3.2. Products & Services
12.3.3. Analyst Insight
12.4. Trendrr
12.4.1. Overview
12.4.2. Products & Services
12.4.3. Analyst Insight
12.5. Sumall
12.5.1. Overview
12.5.2. Products & Services
12.5.3. Analyst Insight
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