Middle East and Africa Application Software Market
- Report Code: AP 1003
- Publish Date: Upcoming
The Middle East & Africa application software market is expected to grow from $0.78 billion in 2014 to $1.36 billion in 2019, at a CAGR of 11.76%, during the forecast period 2014 to 2019. The market is primarily driven by the need to enhance the capabilities of an electronic device and minimize human efforts.
Application software has been developed to perform tasks according to the needs of the user. The growth in the application software market in business organizations and industry verticals can be attributed to the growth of automation and use of electronic devices. Application software enhances the capabilities of an electronic device to perform a variety of tasks efficiently with minimum human intervention. It helps in solving business problems by providing a platform to perform operations such as business intelligence, content, communication and collaboration, customer relationship management, enterprise resource planning, supply chain management, and office suites. These applications are deployed on-premises or cloud. With the help of cloud infrastructure services, enterprises can move their infrastructure to the cloud, and the services are delivered through the internet as per the requirement. The current industry trends show that this market is expected to grow further in the coming years.
Majority of the business in the Middle East and Africa basically deal with the exploration, refining, and export of hydrocarbons. The energy and power industry exploits today’s technology to the highest level, and thus the region is looking for enhancing the capabilities of electronic devices employed in the organizations to get a variety of tasks done efficiently with minimum human intervention. This desire has led to the growing adoption of application software in this region.
The report provides a competitive benchmarking of leading players in this market such as IBM, Microsoft, Google, Apple, and Oracle in terms of their product offerings, key strategies, and operational parameters. The report further provides the Middle East and Africa market trend, overall adoption scenario, competitive landscape, key drivers, restraints, and opportunities. The report aims at estimating the current market size and the future growth potential of the different application software offerings across different solutions, deployment models, and end-users.
Customization Options
Along with the MMM assessment, customize the report in alignment with your company’s specific needs. The following customization options provide a comprehensive summary of the industry standards and deep dive analysis:
Solutions Watch
- A comprehensive analysis and benchmarking of different solutions by specific countries. The coverage includes Tier-1 and Tier 2/3 firms
- An analysis based on evaluation parameters such as technology, service offerings, and pricing
Service Adoption and Application
- A detailed analysis of adoption of application software in different application areas such as customer relationship management (CRM), enterprise resource planning (ERP), and supply chain management (SCM)
Country Level Tracker
- Market forecast and analysis for application software
- The identification of key end-user segments by countries
Client Tracker
- The listing and analysis of deals and projects, case studies, promotions, R&D investments, events, discussion forums, alliances, and partners of Tier-1 and Tier-2/3 vendors for the last 3 years
Emerging Vendor Landscape
- Evaluating Tier-2/3 vendors’ market offerings using a 2X2 framework (identifying leaders, challengers, and followers)
1 Introduction
1.1 Objective of the study
1.2 Market Definitions
1.3 Market Segmentation & Aspects Covered
1.4 Research Methodology
1.4.1 Assumptions (Market Size, Forecast, etc)
2 Executive Summary
3 Market Overview
4 Application Software-Middle East and Africa, By Segments
4.1 Customer Relationship Management (CRM) Software-Middle East and Africa
4.1.1 Customer Relationship Management (CRM) Software-Middle East and Africa, By Endusers
4.1.1.1 Customer Relationship Management (CRM) Software-Small and Medium Business (SMB)-Middle East and Africa
4.1.1.2 Customer Relationship Management (CRM) Software-Enterprises-Middle East and Africa
4.1.2 Customer Relationship Management (CRM) Software-Middle East and Africa, By Industries
4.1.2.1 Customer Relationship Management (CRM) Software-Retail and Wholesale Distribution (ICT)-Middle East and Africa
4.1.2.2 Customer Relationship Management (CRM) Software-Telecommunication (ICT)-Middle East and Africa
4.1.2.3 Customer Relationship Management (CRM) Software-Transportation and Logistics (ICT)-Middle East and Africa
4.1.2.4 Customer Relationship Management (CRM) Software-Oil and Gas (ICT)-Middle East and Africa
4.1.2.5 Customer Relationship Management (CRM) Software-Banking,Financial Services and Insurance (BFSI) (ICT)-Middle East and Africa
4.1.2.6 Customer Relationship Management (CRM) Software-Education (ICT)-Middle East and Africa
4.1.2.7 Customer Relationship Management (CRM) Software-Energy and Utilities (ICT)-Middle East and Africa
4.1.2.8 Customer Relationship Management (CRM) Software-Healthcare and Life Science (ICT)-Middle East and Africa
4.1.3 Customer Relationship Management (CRM) Software-Middle East and Africa, By Applications
4.1.3.1 Customer Relationship Management (CRM) Software-Sales-Middle East and Africa
4.1.3.2 Customer Relationship Management (CRM) Software-Marketing-Middle East and Africa
4.1.3.3 Customer Relationship Management (CRM) Software-Customer Care and Support-Middle East and Africa
4.1.3.4 Customer Relationship Management (CRM) Software-Other (Business Functions)-Middle East and Africa
4.1.4 Customer Relationship Management (CRM) Software-Middle East and Africa, By Deployments
4.1.4.1 Customer Relationship Management (CRM) Software-Hosted (ICT)-Middle East and Africa
4.1.4.2 Customer Relationship Management (CRM) Software-On-Premise (ICT)-Middle East and Africa
4.1.4.3 Customer Relationship Management (CRM) Software-Hybrid (ICT)-Middle East and Africa
4.1.5 Customer Relationship Management (CRM) Software-Middle East and Africa, By Solutions
4.1.5.1 Customer Relationship Management (CRM) Software-Social Monitoring And Social Listening-Middle East and Africa
4.1.5.2 Customer Relationship Management (CRM) Software-Social Measurement-Middle East and Africa
4.1.5.3 Customer Relationship Management (CRM) Software-Social Middleware-Middle East and Africa
4.1.5.4 Customer Relationship Management (CRM) Software-Social Mapping-Middle East and Africa
4.1.5.5 Customer Relationship Management (CRM) Software-Social Management-Middle East and Africa
4.1.6 Customer Relationship Management (CRM) Software-Middle East and Africa, By Companies
4.1.6.1 Customer Relationship Management (CRM) Software-Middle East and Africa-Salesforce
4.1.7 Customer Relationship Management (CRM) Software-Middle East and Africa, By Geographies
4.1.7.1 Customer Relationship Management (CRM) Software-South Africa
4.1.8 Customer Relationship Management (CRM) Software-Middle East and Africa, By Segments
4.1.8.1 Social Customer Relationship Management-Middle East and Africa
4.1.8.2 Customer Relationship Management-Middle East and Africa
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