The global application software market is expected to grow from $18.9 billion in 2014 to $31.5 billion in 2019, at a CAGR of 10.76%, during the forecast period 2014 to 2019. The market is primarily driven by the increasing usage of computers, tablets, and smart phones.
The use of computers, tablets, and smartphones on a large scale has increased the demand for application software, which is basically a utility program. Application software is developed to perform tasks according to the needs of the user. The growth in the application software market in business organizations and industry verticals can be attributed to the development of automation and use of electronic devices. Application software enhances the capabilities of an electronic device to perform a variety of tasks efficiently with minimum human intervention.
Application software helps in solving business problems by providing a platform to perform operations such as business intelligence, content, communication and collaboration, customer relationship management, enterprise resource planning, supply chain management, and office suites. These applications are deployed on-premises or cloud. With the help of cloud infrastructure services, enterprises can moves their infrastructure to the cloud, and the services are delivered through the internet as per the requirement. The current industry trends show that this market is expected to grow further in the coming years.
The report provides a competitive benchmarking of leading players in this market such as IBM, Microsoft, Google, Apple, and Oracle in terms of their product offerings, key strategies, and operational parameters. The report further provides global market trend, overall adoption scenario, competitive landscape, key drivers, restraints, and opportunities. The report aims in estimating the current market size and the future growth potential of the different application software offerings across different solutions, deployment models, end-users, and geographies. The geographies covered in this report are North America (NA), Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and Latin America (LA).
Customization Options
Along with the MMM assessment, customize the report in alignment with your company’s specific needs. The following customization options provide a comprehensive summary of the industry standards and deep dive analysis:
Solutions Watch
- A comprehensive analysis and benchmarking of different solutions by specific countries. The coverage includes Tier-1 and Tier 2/3 firms
- An analysis based on evaluation parameters such as technology, service offerings, and pricing
Service Adoption and Application
- A detailed analysis of adoption of application software in different application areas such as customer relationship management (CRM), enterprise resource planning (ERP), and supply chain management (SCM)
Country Level Tracker
- Market forecast and analysis for application software
- The identification of key end-user segments by countries
Client Tracker
- The listing and analysis of deals and projects, case studies, promotions, R&D investments, events, discussion forums, alliances, and partners of Tier-1 and Tier-2/3 vendors for the last 3 years
Emerging Vendor Landscape
- Evaluating Tier-2/3 vendors’ market offerings using a 2X2 framework (identifying leaders, challengers, and followers)
1 Introduction
1.1 Analyst Insights
1.2 Market Definitions
1.3 Market Segmentation & Aspects Covered
1.4 Research Methodology
2 Executive Summary
3 Market Overview
4 Application Software by Submarkets
4.1 Consumer Applications
4.2 Collaborative Applications
4.3 Content Applications
4.4 Enterprise Resource Management Applications
4.5 Supply Chain Management Applications
4.6 Operations and Manufacturing
4.7 Engineering Applications
4.8 Customer Relationship Management (CRM) Software
4.9 Information and Data Management
4.10 Application Development Software
4.11 Quality and Life-Cycle Tools
4.12 Application Deployment Software
4.13 Other Development Tools
4.14 Analytics Software
5 Application Software by Applications
5.1 Cloud
6 Application Software by Solutions
6.1 Software As a Services
7 Application Software by Services
7.1 System Integration and Design
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Analytics Software Analytics Software and its peer markets - Quality and Life-Cycle Tools, |
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Social Management Social Management and Social Monitoring And Social Listening, |
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