U.S. Customer Relationship Management Market

The U.S. Customer Relationship Management (CRM) & Social CRM market is expected to grow from $4,954.6 million in 2013 to $5,358.4 million in 2018 at an estimated CAGR of 16% during the period 2013-2018. The market is primarily driven by the growing demand for mobile based Social CRM software.

Social CRM amalgamates a social layer with traditional CRM software solutions; these solutions offer several advantages such as increased transparency, better communication of business ideas and information, and flexibility in performance. Social CRM emphasizes on leveraging social tools and sites, to help enterprises creating effective brand presence among its customers. These solutions provide a social platform for budding businesses CRM needs and also provide flexibility, in terms of reach, administration and deployment. Social CRM incorporates customers’ feedback into the planning process of the organizations in order to attract more customers. Enterprises are coming up with solutions for Social Listening, Social Monitoring, Social Middleware, Social Management and Social Measurement for providing the best in class customer experience to the customers.

There has been a rapid increase in the demand for mobile based CRM solutions using the cloud services equipping an increasingly mobile workforce. The last decade has seen companies going from product centric approach to customer centric approach. This shift of focus from enterprises has proved to be one of the most important drivers for U.S. Customer Relationship Management (CRM) & Social CRM market.

U.S. Customer Relationship Management (CRM) & Social CRM report provides a competitive benchmarking of leading players in this market such as Salesforce, Microsoft, Oracle, Jive Software and SugarCRM in terms of their product offerings, key strategies and operational parameters. U.S. Customer Relationship Management (CRM) & Social CRM market report further provides U.S. market trend, overall adoption scenario, competitive landscape and key drivers, restraints, and opportunities. The U.S. Customer Relationship Management (CRM) & Social CRM market report aims in estimating the current market size and the future growth potential of the different U.S. Customer Relationship Management (CRM) & Social CRM market offerings across different applications, deployment types, solutions, and end-users.

U.S. Customer Relationship Management (CRM) & Social CRM Market Report Options:

• Market segmentations covered in U.S. Customer Relationship Management (CRM) & Social CRM market report are:
  • By Application: Customer Service and Support, Marketing, Sales, and Other
  • By Deployment Types: Hosted, On-Premise, and Hybrid
  • By Solutions: Social Monitoring and Social Listening, Social Mapping, Social Middleware, Social Management, and Social Measurement
  • By Verticals: Academia and Government, Automotive, Transportation and Logistics, Banking , Financial Services and Insurance (BFSI), Consumer Goods and Retail, Energy, Power and Utilities, Healthcare, Oil and Gas, and Telecom and IT
  • By Company Size: Small and Medium Businesses (SMB) and Enterprises

U.S. Customer Relationship Management (CRM) & Social CRM Market report Customization Options:

With MMM assessment, we will best meet your company’s specific customization needs. Following customization options provide comprehensive industry standard and deep dive analysis:

• U.S. Customer Relationship Management (CRM) & Social CRM Solutions Watch
  • Comprehensive analysis and benchmarking of different solutions in U.S. Coverage includes Tier-1 and Tier 2/3 firms.
  • Evaluation parameters: Technology, Pricing, and Others

• U.S. Customer Relationship Management (CRM) & Social CRM Service Adoption and Application

• Detailed analysis of adoption of CRM & Social CRM in U.S. across different industry verticals

• U.S. Customer Relationship Management (CRM) & Social CRM Market Tracker

• U.S. CRM & Social CRM  market forecast and analysis
• Identification of key end-user segments with respect to the countries in U.S.

• U.S. Customer Relationship Management (CRM) & Social CRM Client Tracker

• Listing and analysis of deals and projects, case studies, promotions, R&D investments, events, discussion forums, alliances and partners of Tier-1 and Tier-2/3 vendors operating in U.S. for the last 3 years

• U.S. Customer Relationship Management (CRM) & Social CRM Emerging Vendor Landscape
  • Evaluate Tier-2/3 vendors’ market offerings using a 2X2 framework (realizing Leaders, Challengers, Followers, Nichers)

• U.S. Customer Relationship Management (CRM) & Social CRM Technology Watch
  • Update on the current technology trends across different industry verticals in U.S. Customer Relationship Management (CRM) & Social CRM market

• U.S. Customer Relationship Management (CRM) & Social CRM Product Analysis
  • Detailed Analysis of various products and services offered by leading market players in U.S.

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